Jan was an early adopter of digital technologies for the creative area. The potential of VR was obvious to him, so he started exploring new interaction techniques and developed interaction devices for spatial environments in the field of research.

His long-time passion for AR and VR led him to establish the center of competence as a network hub for AR&VR, the place to inspire and influence the XR activities within Audi AG. As a creative technologist, he drives now innovation at Audi Design.

With his private label, advisXR, Jan advises startups and fosters network activities to drive and deliver the future in the field of XR. In his mission for an open XR ecosystem, he establishes strategic partnerships and supports aspiring as well as established companies on their journey through digital transformation.