Dana is an Architect and an Urban Data Scientist (NYU CUSP 2018), a former F-15 and F-15I flight simulator trainer from the Israeli Air Force. Dana is an Entrepreneur In Residence at Schmidt Futures, and the Founder & CEO of inCitu: an Augmented Reality-powered Urban Development collaboration platform.

Prior to becoming an EIR, Dana worked at the NYC Department of City Planning (DCP), conducting a data-driven analysis of Regional Planning. In 2020, Dana was selected to become an NYC Urban Design Forum Fellow. Her research on the feasibility of Tel-Aviv’s rezoning was published in “Haaretz” newspaper and she is a frequent lecturer on Smart Cities’ next frontier.