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Oct 25
15:50 - 16:15
Description
Virtual Reality of Augmented Reality has the capacity to convey ideas and messages in new ways that we have not seen used through other channels. XR technologies are being taken are already being used in a wide range of tasks. Here, users can be engaged in immersive experiences at events, trade fairs or in campaigns. At the same time, technologies can be linked to the use of social media through distribution on channels such as Facebook, YouTube and Instagram.
XR technologies can play into your work as an enabling technology. Specifically, the marketing sector has been an early adopter of XR solutions, as they have the potential to create greater customer engagement as well as a very clear separation from its competitors. In addition, Khora has done marketing-related work for a wide range of players. Here you will be presented with real-life cases and how their learnings can be transferable to your organization's use of XR technologies.
You will gain an understanding of the distribution opportunities associated with XR technologies campaigns and products
You will therefore get an understanding of:
• The distribution opportunities associated with XR technologies campaigns and products - and which channels to use for distribution
• The potential dilemmas associated with the use of XR technologies - and how to navigate the technologies so that they add value to your organization
Speakers
Senior Bus. Developer & Marketing Specialist
,
Khora
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These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
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11:05 - 11:30
Description
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
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Cofounder and CEO
,
vrisch
Co-founder & CCO
,
vrisch / XRVienna
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12:30 - 12:55
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