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May 31
03:00 PM - 03:30 PM
Description
Due to its ability to transport people into places and experiences beyond their reach, XR has tremendous applicability outside of enterprise solutions and gaming. Particularly, immersive media can be used to connect family members of all ages no matter their travel budget, time or mobility constraints. In VR people can hang out together, share memories and experiences, travel to new worlds, engage in health and wellness activities, and so much more.
In this session, we’ll discuss the research from dozens of focus groups with consumers of all ages conducted by AARP Innovation Labs and how we took that research, applied design thinking, and took a user centered approach to develop the new VR platform, Alcove. We’ll share how XR is a powerful tool for families to stay connected and build relationships when they can’t physically be together.
We’ll also share how through the development of this platform we’ve engaged the ecosystem of startups that deliver consumer content beyond simple entertainment and gaming, and how we, as an industry, can create virtual and mixed reality content that is valuable and accessible to all.
Additionally, we’ll discuss learnings and tips for building applications that incorporate the needs and considerations of people all ages, and explore the golden opportunity this industry has in addressing non-traditional consumer segments.
Speakers
Innovation Catalyst & Head of VR
,
AARP Innovation Labs
Related Sessions
May 31
09:00 AM - 09:30 AM
Description
In 2019, the USA TODAY NETWORK team has an ambitious goal – produce a dozen emerging tech projects this year. In this case study presentation, Ray will dig into the AR projects the NETWORK has currently released and best practices for creating AR experiences that stick with readers.
Drawing on his experience in gaming, Ray will lay out the process in which his team approached a variety of AR initiatives for the NETWORK, everything from the 321 LAUNCH app bringing real-life rocket launches to life to the interactive features launched alongside podcast, The City, showing the devastating effects a scandalous 6-story tall pile of waste had on Chicago in the 90s. Most recently, he and his team worked closely with the Fashion Institute of Design & Merchandising, collaborating with the 27th Annual Art of Motion Picture Costume Design team and its engineers to shoot each set of Oscar-nominated costumes to give readers an immersive up close & personal look at the award-worthy designs.
These are just a few examples of how Ray and his team are creating sticky AR experiences for news audiences and through this case study presentation he can dig into the technical, creative and journalistic requirements for successful AR activations in media.
Speakers
Director of Emerging Technology
,
USA Today
May 31
09:00 AM - 09:30 AM
Description
In 2019, the USA TODAY NETWORK team has an ambitious goal – produce a dozen emerging tech projects this year. In this case study presentation, Ray will dig into the AR projects the NETWORK has currently released and best practices for creating AR experiences that stick with readers.
Drawing on his experience in gaming, Ray will lay out the process in which his team approached a variety of AR initiatives for the NETWORK, everything from the 321 LAUNCH app bringing real-life rocket launches to life to the interactive features launched alongside podcast, The City, showing the devastating effects a scandalous 6-story tall pile of waste had on Chicago in the 90s. Most recently, he and his team worked closely with the Fashion Institute of Design & Merchandising, collaborating with the 27th Annual Art of Motion Picture Costume Design team and its engineers to shoot each set of Oscar-nominated costumes to give readers an immersive up close & personal look at the award-worthy designs.
These are just a few examples of how Ray and his team are creating sticky AR experiences for news audiences and through this case study presentation he can dig into the technical, creative and journalistic requirements for successful AR activations in media.
Speakers
Director of Emerging Technology
,
USA Today
May 31
09:30 AM - 10:30 AM
Description
USC's JOVRNALISM has combined photogrammetry, 360, audio, AR -- and worked within Snapchat Lens Studio limits -- to create interactive, immersive experiences around homelessness, immigration and more. This session discusses how using the technology -- which is meant for light content -- can be used for serious, non-fiction storytelling. (One example: http://bit.ly/JOVRNALISM-HR-01)
Speakers
Creative Technologist
,
USC JOVRNALISM
Multimedia journailst
,
USC JOVRNALISM
Professor/Founder
,
USC JOVRNALISM
Interactive Developer and Designer
,
University of Southern California
May 31
09:30 AM - 10:30 AM
Description
USC's JOVRNALISM has combined photogrammetry, 360, audio, AR -- and worked within Snapchat Lens Studio limits -- to create interactive, immersive experiences around homelessness, immigration and more. This session discusses how using the technology -- which is meant for light content -- can be used for serious, non-fiction storytelling. (One example: http://bit.ly/JOVRNALISM-HR-01)
Speakers
Creative Technologist
,
USC JOVRNALISM
Multimedia journailst
,
USC JOVRNALISM
Professor/Founder
,
USC JOVRNALISM
Interactive Developer and Designer
,
University of Southern California
May 31
10:30 AM - 11:00 AM
Description
Social VR platforms like Facebook Spaces can help community builders and purpose-driven organizations innovate the way they engage their members and bring people together. Find out how ARVR Women uses social VR to elevate the visibility of their members and add value to the group.
Speakers
Co-founder
,
ARVR Women and Allies