Back
May 29
01:30 PM - 02:15 PM
Description
Engagement is all about meaningful customer interactions. Engagement is one of XR’s superpowers. When someone puts on a headset or uses an AR app, they are engaged in a brand experience. More and more companies are starting to realize this immersive opportunity. The Superpowered Consumer Engagement panel brings together brand leaders and technology to discuss how engagement played a key role in digital innovation activations.
Speakers
Immersive Experiences Lead
,
Nestle
Co-Founder & COO
,
MetaVRse
CEO
,
Trigger Global
Co-Founder/CEO
,
Fishermen Labs
Director, New Business Development
,
Macy's
Related Sessions
May 29
10:00 AM - 10:30 AM
Description
Immersive technologies like VR and AR arguably represent the most powerful storytelling medium we have ever had. Until recently, AR brand applications and experiences have been relegated to experiments and bespoke activations, trapped within the confines of purpose-built applications. But the industry is moving fast. Really fast. And while change is great, it can also be confusing, misleading and messy.
How are brands using AR? Who is adopting? Is it really working? Join Unity Technologies’ Tony Parisi as he explores the utility of AR, examining its usefulness, scalability, and enjoyment through case studies, lessons learned and experiences from the field.
Speakers
CPO
,
Lamina1
May 29
10:00 AM - 10:30 AM
Description
Immersive technologies like VR and AR arguably represent the most powerful storytelling medium we have ever had. Until recently, AR brand applications and experiences have been relegated to experiments and bespoke activations, trapped within the confines of purpose-built applications. But the industry is moving fast. Really fast. And while change is great, it can also be confusing, misleading and messy.
How are brands using AR? Who is adopting? Is it really working? Join Unity Technologies’ Tony Parisi as he explores the utility of AR, examining its usefulness, scalability, and enjoyment through case studies, lessons learned and experiences from the field.
Speakers
CPO
,
Lamina1
May 29
10:30 AM - 11:00 AM
Description
It’s not enough to have great immersive content – you also need to help your audience find your VR applications. Meaghan Fitzgerald, Head of Product Marketing for AR/VR Experiences at Facebook, will share marketing challenges and insights gained from promoting some of Facebook and Oculus’s first party VR applications including Oculus Venues, Facebook Spaces, Quill and more.
Speakers
Head of Product Marketing for AR/VR Experiences
,
Facebook, Inc.
May 29
10:30 AM - 11:00 AM
Description
It’s not enough to have great immersive content – you also need to help your audience find your VR applications. Meaghan Fitzgerald, Head of Product Marketing for AR/VR Experiences at Facebook, will share marketing challenges and insights gained from promoting some of Facebook and Oculus’s first party VR applications including Oculus Venues, Facebook Spaces, Quill and more.
Speakers
Head of Product Marketing for AR/VR Experiences
,
Facebook, Inc.
May 29
11:30 AM - 12:00 PM
Description
Panelists will discuss the unique challenges and opportunities of XR facing sports institutions with deep traditions and history, such as the PGA Tour and the Boston Red Sox. Topics will cover technology, audience targeting and the often-under-appreciated elements of education and deployment for legacy brands.
Speakers
CEO
,
Trigger Global
Marketing Producer
,
Boston Red Sox
Director, Digital Platform Innovation
,
PGA TOUR