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May 29
11:30 AM - 12:00 PM
Description
We are at the beginning of a new era in storytelling. Through increasingly immersive and self-directed experiences, digital reality is cracking wide open our understanding of storytelling due to its unique ability to merge the roles of listener and storyteller. While the elements that make stories resonate aren’t likely to change, for marketers to fully realize the opportunity digital reality presents, we will need a new storytelling language that deconstructs and recomposes the elements of story for this new and powerful medium. This presentation will explore how these technologies play into brand storytelling and look at some leading examples of how brands are using digital reality storytelling to build their brand and deliver results.
Speakers
MD - Digital Reality Business Leader
,
Deloitte Consulting
Related Sessions
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Description
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Speakers
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,
AWE and Super Ventures
May 29
09:00 AM - 09:30 AM
Description
Ori Inbar, Co-founder and Executive Director of AWE and Super Ventures will kick off the 10th AWE USA with a special welcome address and his annual state of the industry.
For 50 years, computing has been a two-dimensional representation of a three-dimensional world.
Now, tech giants and thousands of startups who are seeking growth opportunities beyond mobile have set spatial computing on a trajectory for exponential growth. Most large corporations are adopting spatial computing to improve their businesses driven by strong evidence it delivers measurable ROI, and consumers begin to appreciate the radical benefits of this technology which could signal the next dimension of humanity. In 2019, everyone must enter the next dimension to understand the impact it’s bound to have on their lives and businesses.
Speakers
Co-Founder
,
AWE and Super Ventures
May 29
09:30 AM - 10:00 AM
Description
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May 29
09:30 AM - 10:00 AM
Description
This keynote will give you hard data and lessons learned on what is and isn't working in AR/VR today, as well as a clear view of where the market is headed over the next 5 years
May 29
10:00 AM - 10:30 AM
Description
Jim Heppelmann, CEO of PTC and co-author of A Manager’s Guide to Augmented Reality, will present the findings of his latest research collaboration with Prof. Michael Porter of the Harvard Business School. As the Augmented Reality (AR) market matures, there are a growing number of capabilities for industrial companies like the real-time capture of front-line processes from the expert’s point-of-view. With these new capabilities comes a set of choices around the strategy, content, and delivery of AR experiences. In this case-study driven keynote, Jim will present a framework of essential questions to capitalize on the promise of AR in the enterprise today.
Speakers
President and CEO
,
PTC