Aviad Almagor is a Senior Director - Mixed Reality and BCI at Trimble. In 2017 Aviad was selected by NR as one of the most influential people in augmented reality technology. Aviad specializes in a deeply frustrating though highly rewarding domain - introducing and implementing emerging technologies in enterprise markets - not a job for the faint-hearted. His role requires flexible stubbornosity, knowledgeable ignorancy, acrobatics, and mental agility. Aviad holds an MBA degree from Heriot-Watt University, Scotland, and a B.Arch degree from the Israeli Institute of Technology.