At VRLab Iva managed and produced a retail VR storefront from 2014- 2016, selling hardware and software developed out of the Bay Area VR Community. Iva’s events catalyzing creatives such at Tilt Brush (Acquired by Google) and Looksery (acquired by Snap, Inc). Iva seeks to provide resources for the ARVR Projects developed from the creative women joining the community. She co-founded the ARVR women and Allies group which promotes women to create a diverse, prepared workforce for the AR/VR industry