Russ Fadel is a serial entrepreneur and the CEO and Co-Founder of Augmentir. Prior to founding Augmentir, Russ founded 4 successful companies in the industrial software sector, including the two most recent – ThingWorx, the leading Industrial IoT (IIoT) platform company (acquired by PTC), and Lighthammer, the pioneer in enterprise manufacturing intelligence software (acquired by SAP). Russ has been intimately involved in the last three software revolutions around humans and machines in manufacturing and service. Augmentir is a continuation in this theme.