Sankar “Jay” Jayaram is the CTO at Intel Sports, driving the digitization and personalization of sports for fans through immersive technologies. Through his influential work in virtual reality over the past 25 years, he has brought VR to a wide spectrum of domains - from live events in sports and concerts to VR for engineering applications and training. He has brought to market highly innovative solutions and products combining virtual reality, immersive environments, powerful user controllable media experiences, and social networks.

Prior to joining Intel, Dr. Jayaram co-founded several companies including VOKE (acquired by Intel in 2016 and rebranded as Intel True VR in 2017), Integrated Engineering Solutions, and Translation Technologies. He was also a Professor at Washington State University and co-founded the WSU Virtual Reality Laboratory in 1994.

The work done by his team in virtual assembly and virtual prototyping in the 1990s is seminal and continues to be widely referenced by groups around the world. He has published and lectured extensively in the field of VR.