As a Creative Director, Mark has constantly pushed the mixed-reality boundaries for brands during the last decade. In 2013, he launched Buffalo Wild Wings’ first AR game that saw 100,000 downloads in less than a month. In 2016, he created the viral Gatorade Super Bowl Dunk on Snapchat that had over 165 million views—more views than the actual Super Bowl itself. And now, with JFK’s Moonshot, a first-of-its-kind AR documentary, he’s reinventing how we think of AR as a storytelling device.