Michael Ivins is a Marketing Producer at the Boston Red Sox where he is responsible for leading club efforts on XR strategy and development. He directed the installation of Fenway’s first permanent augmented reality features for the ‘19 season and works closely with MLB to manage the club’s AR assets. Michael previously spent ten years as head photographer for the Red Sox. He now produces 360° content for the clubs’ VR platforms including the Red Sox Showcase and the VR Dugout.