Faye Maidment is a growth marketer, social media expert and an emerging-technophile in the AR, VR and AI spaces. Passionate about consumer behaviour and understanding what makes people ‘tap’, Faye is a strong Gen Z and millennial empathizer, contributing to the successful launch of teen AR avatar app Facemoji, now with over 1.5 million downloads. Faye believes the future of social media is experimental and interactive as she closely follows emerging trends with digital personas and vtubers, and she is confident that AR will play a larger role in months and years to come. In her free time, Faye likes to “immerse” herself in other XR projects and products. She is a contributing writer at VRScout and the Marketing Manager for Vancouver’s Chapter of the VRARA.