Philip Lelyveld runs the Immersive Media (VR/AR/MR) Initiative at the University of Southern California’s Entertainment Technology Center (ETC@USC), a think tank within the School of Cinematic Arts. The ETC@USC is funded by the major Hollywood studios, Cisco, Microsoft, Verizon, and related service, technology, telco/internet, and consumer electronics companies to advise them on emerging technology-related opportunities. Learn more at www.ETCenter.org and www.PhilipLelyveld.com .

Phil currently produces the twice-yearly Immersive Media Challenge, which asks students and recent graduates to think like futurists; what experience would they like to create that they can’t easily create now but expect to be able to create in 3-5 years, what needs to happen to make it possible, and why their assumptions that those things will happen are reasonable.

Prior to joining the ETC@USC Mr. Lelyveld spent 10 years coordinating multi-business unit and multi-studio efforts related to entertainment technology as Disney’s corporate VP of Digital Industry Relations.