Luke Ritchie leads XR & Interactive Arts at Nexus Studios, the BAFTA winning and Emmy nominated film and immersive production studio based in London and LA.

Leading immersive output since 2012, Luke oversees the team dedicated to harnessing emerging technologies in service of engaging story experiences for clients including the Obama administration, Google, Facebook, CERN, Magic Leap and The New Yorker.

Frequently featured on the app store, Nexus Studios are behind some of the most groundbreaking AR experiences of recent years including ‘1600’ for President Obama, ‘The Big Bang’ for Google & CERN and the first AR apps for the BBC (‘Civilisations AR’) and U2 (‘U2 AR eXPERIENCE’).

Luke’s unique perspective at the frontier of immersive storytelling sees his insight and expertise sought after by global audiences and conferences including SXSW, AWE, AdFest and MIPTV.