A driving force in communications, Myriam Achard has more than 20 years of experience in public relations and press relations.

For the past 14 years, she has worked with Phoebe Greenberg to develop and promote the Canadian and international avant-garde arts scene. She has been Chief, New Media Partnerships & PR at PHI since it opened in 2012, and is Director of Communications for the PHI Foundation for Contemporary Art.

Over the past years she has devoted a great deal of her energy to representing PHI internationally, and has thus created an extraordinary distribution network for projects (VR, immersive, interactive, XR, etc.) on which PHI takes part today as a co-producer, as well as a distributor. Phi saw its creative impulsion gain international recognition on three continents, from New York to Venice and Tokyo.