02:30 PM - 03:25 PM
E-commerce is the beachhead of the metaverse. Virtual try-on, AR and 3D room design tools, and a rising marketplace for purely digital items are changing both how people shop and what they shop for. Built for interoperability and optimized for web-based applications, the glTF standard remains the best transmission solution for multi-platform e-commerce assets – but to meet the challenges of the open metaverse, it must evolve. The open glTF standard, the “JPEG of 3D,” was built to meet the need for interoperability, and it is evolving to address the next generation of e-commerce use cases.
In this session, members of the asset creation and retail communities will discuss the gaps between the built-in capabilities and attributes of the most common 3D asset format, and current and emerging e-commerce requirements. We’ll examine use cases and discuss the challenges of current approaches. Finally, we’ll explore new extensions under development for glTF, including interactivity, behaviors, and the ability to assemble multiple assets into a single scene. Our panelists will share demonstrations of the kinds of experiences retailers will soon be able to offer cross-platform. You’ll leave inspired, with new ideas for your e-commerce platform and strategies to implement them using cost-efficient, interoperable standards-based assets.
11:00 AM - 11:55 AM
We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.
11:00 AM - 11:55 AM
We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.
12:00 PM - 12:25 PM
The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.
12:00 PM - 12:25 PM
The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.
01:40 PM - 02:05 PM
Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?
Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:
- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.