Back

Pets, Monsters, Wizards, Oh My! Interactive AR Use Cases in 8th Wall and Lightship

Description

Experts in WebAR discuss successful marketing and interactive use cases with some of the top brands/IPs.
Adam Sidwell: Founder at Future House Studios
Joe Gabriel: Developer Relations Lead at Niantic
Jason Steinberg: Managing Partner at Pretty Big Monster
Sharon Seitz: Head of Product at Trigger Global

Speakers

VP of Production , Trigger XR
Developer Relations Lead , Niantic
Head of Studio , Future House Studios
Managing Partner and Co-Founder , Pretty Big Monster

Related Sessions

Description

We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.

Speakers

Sr. Dir. Design & Innovation HUB , PepsiCo
Director , Journey
Sr. Director, Innovation Labs Ecosystem , Lowe's Companies
Learning & Development, Digital Learning , Chick-fil-A

Description

We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.

Speakers

Sr. Dir. Design & Innovation HUB , PepsiCo
Director , Journey
Sr. Director, Innovation Labs Ecosystem , Lowe's Companies
Learning & Development, Digital Learning , Chick-fil-A

Description

The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.

Speakers

Head of Immersive , Nexus Studios
VP, Sales, Americas , Immersal

Description

The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.

Speakers

Head of Immersive , Nexus Studios
VP, Sales, Americas , Immersal

Description

Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:

- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.

Speakers

Global Manager of Experiential Design , Coca-Cola