Description

We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.

Speakers

Phil Sage

Sr. Dir. Design & Innovation HUB , PepsiCo

Lee Kebler

Director , Journey

Josh Shabtai

Sr. Director, Innovation Labs Ecosystem , Lowe's Companies

Rich Beaudrie

Learning & Development, Digital Learning , Chick-fil-A

Description

We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.

Speakers

Phil Sage

Sr. Dir. Design & Innovation HUB , PepsiCo

Lee Kebler

Director , Journey

Josh Shabtai

Sr. Director, Innovation Labs Ecosystem , Lowe's Companies

Rich Beaudrie

Learning & Development, Digital Learning , Chick-fil-A

Description

The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.

Speakers

Pablo Colapinto

Head of Immersive , Nexus Studios

Juha Lystila

VP, Sales, Americas , Immersal

Description

The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.

Speakers

Pablo Colapinto

Head of Immersive , Nexus Studios

Juha Lystila

VP, Sales, Americas , Immersal

Description

Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:

- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.

Speakers

Benny Lee

Global Manager of Experiential Design , Coca-Cola