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Why AR is the Inevitable Future of Commerce

Description

Many of us are enthusiastic about AR and commerce — but is it truly inevitable? In this talk, Auki Labs' Head of Product Neil Redding leads us on an exploration of the near future of cities, why location is everything, the accelerating growth of ecommerce vs physical retail, and how AR will finally enable what commerce is truly about.

Speakers

Head of Product , Auki Labs

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Description

We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.

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Sr. Dir. Design & Innovation HUB , PepsiCo
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Description

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Description

Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:

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Speakers

Global Manager of Experiential Design , Coca-Cola