01:00 PM - 01:25 PM
We will delve into the common pitfalls and drawbacks of using augmented reality in advertising. We will explore how brands and marketers can make AR campaigns more effective and user-friendly, and discuss the importance of considering the target audience and brand message when implementing AR technology. Join us to learn how these lessons can be applied to new ways of advertising and to the emerging field of AR books and education, and discover how to create engaging and meaningful experiences for users.
11:00 AM - 11:55 AM
We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.
11:00 AM - 11:55 AM
We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.
12:00 PM - 12:25 PM
The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.
12:00 PM - 12:25 PM
The landscape around us is changing - VPS solutions open possibilities for location-based experiences for tourists, shoppers, sport event visitors - everyone who is out and about. How to tackle that challenge and make those experiences engaging - Juha Lystilä and Pablo Colapinto will discuss this in their presentation.
01:40 PM - 02:05 PM
Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?
Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:
- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.