02:50 PM - 03:15 PM
Few people believed that the internet would be preferred to television and that a subscription system would be preferred to a one-time purchase, but it happened. And that's because someone prepared for success in advance. Created their blue ocean. Set the sails in advance. Do you see what I mean?
Now, AR is already shining on the market, but an important event for the entire tech world looms on the horizon: the long-awaited release of AR glasses. Giants such as Apple and Samsung are planning their release as early as 2023, and with them, the Quest ecosystem from Meta is actively developing. Imagine that those long-awaited AR glasses are already in your hands. What will you do with them?
Most admit that they are more likely to just twirl the glasses in their hands, try them on a couple of times and then just put them away for a long time. That's because they don't have a user behavior pattern. So, no need to wait for the wind, grab the sail and set it now. After all, AR exists not only in rare expensive gadgets but also in your personal smartphone. If for some reason you think that AR is out of your way and that such behavioral patterns have nothing to do with you, then let's look at AR from the other side.
And to do this, let's discuss the following questions.
- What kind of content will we need tomorrow and how do we start applying it today? What technologies are needed to create it?
- Looking for effective use of AR for the tasks of clients, business? Learning to measure.
- New AR professions of the future
- Don't wait for mass production of AR glasses. How to teach clients and partners to work with AR?
- What can the community start doing today?
01:00 PM - 01:25 PM
Coming Soon!
01:00 PM - 01:25 PM
Coming Soon!
01:30 PM - 01:55 PM
A fireside chat with LAMINA1 CEO Rebecca Barkin and Odeon Theatrical CEO Stephanie Riggs on the unique challenges of concepting, designing, and delivering moving and intuitive experiences in immersive mediums. We’ll dive deep into the design challenges stifling Web3 and the development of thriving open virtual worlds, as well as large-scale interactive experience design, and practical strategies for creating meaningful interaction that invites mainstream adoption.
01:30 PM - 01:55 PM
A fireside chat with LAMINA1 CEO Rebecca Barkin and Odeon Theatrical CEO Stephanie Riggs on the unique challenges of concepting, designing, and delivering moving and intuitive experiences in immersive mediums. We’ll dive deep into the design challenges stifling Web3 and the development of thriving open virtual worlds, as well as large-scale interactive experience design, and practical strategies for creating meaningful interaction that invites mainstream adoption.
02:00 PM - 02:25 PM
The increasing popularity of XR applications is driving the media industry to explore the creation and delivery of new immersive experiences, while pushing engineers and inventors to address the challenges of real video content manipulation. Considering this reality, the talk will discuss these challenges and introduce key technologies that leverage open standards to enable large scale distribution of new immersive experiences.
A volumetric video is comprised of a sequence of frames, and each frame is a static 3D representation of a real-world object or scene capture at a different point in time. Volumetric video is bandwidth-heavy content that can be presented as dynamic point clouds, multi-view plus depth, or multi-plane image representations.
These bandwidth requirements can be achieved through dedicated compression schemes that produce data rates and files sizes that are economically viable in the industry. Standards play a crucial role in ensuring interoperability across these different types of content and experiences, and this talk will spotlight the Moving Picture Experts Group (MPEG) Visual Volumetric Video-based Coding (V3C) standard as an open standard solution for efficient streaming of volumetric video.
To enrich XR experiences, inventors and industry must synchronize to create and distribute additional media
and interactions mechanisms alongside all the volumetric video components. In fact, the MPEG-I Haptics and MPEG-I Scene description standards are currently under development and will soon propose solutions to industry.
From the perspective of real content creation, it remains challenging but crucial to enable technologies that cover 3D capturing, calibration, depth processing, format conversion, transmission, and rendering. This session will explore two creation pipelines that leverage the aforementioned standard codecs: (1) a real-time pipeline for telepresence using depth and color cameras; (2) an offline pipeline for sports and media applications using color cameras and prior geometric information.