Jasmeet Sethi is the Head of Ericsson ConsumerLab, the insights and 5G innovation unit at Ericsson, based in Sweden. He heads a team of researchers and analysts responsible for driving 5G innovation with partners and tracking impact of key technologies like 5G, XR, AI, Web 3.0 and more on consumer businesses.

Jasmeet's passion for nurturing innovation led him to conceive the Ericsson Startup5G program—a visionary accelerator fostering a dynamic 5G innovation ecosystem. With over 50 global startups and 10+ communication service providers involved, this groundbreaking initiative is propelling XR startups into uncharted territories, shaping the future of XR technology as we know it.

With an impressive 17-year track record in insights, analytics & business development, Jasmeet has been instrumental in providing businesses with actionable insights that fuel their success and drive forward-looking innovation.