Resh Sidhu is a highly accomplished and respected global leader in the field of creative technology and augmented reality. As the Global Director of Arcadia Creative Studio at Snapchat, based in New York, she leads a world-class team of AR pioneers and manages a wide range of high-profile projects. With over two decades of experience in the industry, Resh has a proven track record of success in a variety of roles, including Chief Creative Officer for Barbarian, Group Creative Director at AKQA, and Creative Director at Oscar-winning visual effects studio Framestore.

Throughout her career, Resh has been recognized for her ability to cultivate an inspiring, inclusive, and forward-looking atmosphere in the workplace. She is known for leading with thought and innovation, and has been instrumental in delivering iconic experiences across a wide range of global clients, including Nike, Disney, Livenation, Fenty, L'Oréal and Coca-Cola to name but a few.

Resh has been recognized for her contributions to the creative industry by numerous organizations, including being named one of Adweek's Creative 100 in 2019 and one of Fast Company's Most Creative People in Business in 2018. She is also a sought-after speaker and has delivered talks on design and technology at events such as TEDx and Cannes Lions.

With her unique perspective on the intersection of design and technology, Resh continues to be a driving force in shaping the future of digital experiences.