Carsten Lackner joined VRdirect in May 2022 and, as Managing Director & CMSO, he is responsible for the development and professionalization of marketing and sales activities.

VRdirect is a no-code virtual reality software for enterprises. The VRdirect platform makes your company VR-ready by enabling you to create virtual reality projects with your teams, and without expert skills, while sharing these projects globally in real-time, accessible on any device.

From 2018 to 2022 he held various positions at EnBW Energie Baden-Württemberg AG. Most recently he was, as Director Sales B2C & Business Lead, in charge of all end customer sales at EnBW. His area of responsibility included all sales and marketing channels for existing and new customers, product management, CRM & CX and thus also the provision of a marketing technology landscape tailored to customer needs, as well as the active shaping of the digital and agile transformation of EnBW sales.

Previously, he worked for L'Oréal Deutschland GmbH for 4 years, where he was responsible for performance marketing for the luxury division's brands. In July 2016, he moved to the position of Programmatic Lead DACH. In this function, he was responsible for the strategic direction of Paid Search & Paid Social and, above all, the area of Programmatic Advertising for the DACH region.

He gained his first experience in these areas in the network of dentsu AEGIS, where he held various positions both at the performance agency iProspect and at the trading desk amnet.