Tom Coughlin, President, Coughlin Associates is a digital storage analyst and business and technology consultant. He has over 40 years in the data storage industry with engineering and management positions at several companies. Coughlin Associates consults, publishes books and market and technology reports (including The Media and Entertainment Storage Report), and puts on digital storage-oriented events. He is a regular storage and memory contributor for forbes.com and M&E organization websites. He is an IEEE Fellow, President of IEEE-USA and is active with SNIA and SMPTE.