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Oct 17
15:00 - 15:30
Description
The reach of video and TV and the interaction power of Augmented Reality is a perfect match for a new level of entertainment.
Robin Sho Moser, CEO, and Co-Founder of eyecandylab, will introduce you to how you create compelling AR experiences around the video that drive user engagement and stickiness. Presenting successful use cases from Nickelodeon, LG Uplus and more, you will learn how to develop an AR layer of storytelling and potential revenue opportunities.
Speakers
CEO
,
eyecandylab
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10:00 - 10:30
Description
Kids are taking over! Hands-on session about our experience working with high-school students and teachers building XR experiences for the first time. We will go through the learning benefits from 3D design, to team building and programming and will show a demo of our immersive learning platform ZOE on the Oculus Quest.
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apelab
Oct 17
10:00 - 10:30
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Kids are taking over! Hands-on session about our experience working with high-school students and teachers building XR experiences for the first time. We will go through the learning benefits from 3D design, to team building and programming and will show a demo of our immersive learning platform ZOE on the Oculus Quest.
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Oct 17
11:00 - 12:00
Description
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
Speakers
CEO
,
Poplar
Oct 17
11:00 - 12:00
Description
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
Speakers
CEO
,
Poplar
Oct 17
13:00 - 14:00
Description
AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Anrick Bregman, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.
Speakers
Founder, Official Lens Creator, Snap
,
AN/RK