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Oct 17
11:00 - 12:00
Description
"For marketers, the user numbers are too large, the engagement and results too promising, and the potential brand halo too compelling to ignore." - BCG. David Ripert, CEO of Poplar, an AR creative platform, will present case studies of some of Poplar's 60+ campaigns with top brands including L'Oréal, King Games, Universal Music, Speedo, Disney, Bayer, Jack Daniels, Nestlé, Absolut and Red Bull; showing how AR can help brands engage with their customers- across various use cases like social media AR (Snap, FB, Instagram), retail product try-ons, field sales training and B2B marketing.
Speakers
CEO
,
Poplar
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Oct 17
10:00 - 10:30
Description
Kids are taking over! Hands-on session about our experience working with high-school students and teachers building XR experiences for the first time. We will go through the learning benefits from 3D design, to team building and programming and will show a demo of our immersive learning platform ZOE on the Oculus Quest.
Speakers
CEO
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apelab
Oct 17
10:00 - 10:30
Description
Kids are taking over! Hands-on session about our experience working with high-school students and teachers building XR experiences for the first time. We will go through the learning benefits from 3D design, to team building and programming and will show a demo of our immersive learning platform ZOE on the Oculus Quest.
Speakers
CEO
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apelab
Oct 17
13:00 - 14:00
Description
AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Anrick Bregman, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.
Speakers
Founder, Official Lens Creator, Snap
,
AN/RK
Oct 17
13:00 - 14:00
Description
AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Anrick Bregman, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.
Speakers
Founder, Official Lens Creator, Snap
,
AN/RK
Oct 17
14:00 - 15:00
Description
When beginning to arrange elements of an AR experience, questions of ergonomics threaten to derail the process from the onset. In fact, lacking control of our audience's actions when they view content we make in AR, we risk our message being lost altogether.
Foundations of Responsive Content in AR calls out the problems of ergonomic and content variables in AR experiences, and presents concepts and techniques we can begin implementing to make AR more immersive, accessible, and responsive to our audience.
Complete with a usable template and walkthrough of its functionality, attendees will leave with an understanding of where to begin with responsive content in AR, as well as the practical means to begin building it.
Speakers
Immersive Product Desginer
,
Torch 3D