Agenda

Description

Join Andreas Fraunberger of Junge Römer and Christopher Widauer, Artistic Director for The Mozart Experience Vienna, as they explore the value of generative content for the production of XR experiences to boost efficiency, creativity and ultimately to reach measurable goals in marketing and sales.

Speakers

Christopher Widauer

Artistic Director , The Mozart Experience Vienna

Andreas Fraunberger

Director , Junge Römer GmbH

Description

Join Andreas Fraunberger of Junge Römer and Christopher Widauer, Artistic Director for The Mozart Experience Vienna, as they explore the value of generative content for the production of XR experiences to boost efficiency, creativity and ultimately to reach measurable goals in marketing and sales.

Speakers

Christopher Widauer

Artistic Director , The Mozart Experience Vienna

Andreas Fraunberger

Director , Junge Römer GmbH

Description

Over the past decade we have seen VR and AR advance significantly, and now the rise of artificial intelligence - but how do they connect? This talk covers the convergence of these technologies, detailing how hands, eyes, voice and body is the ultimate interface for AI (multimodal interfaces). We will show informative examples from state-of-the-art R&D from Aldin and discuss foundational technologies that the industry is building. The talk will give understandable insights into relationships between VR/AR/AI and how they are leading to the next personal computing platform, what new opportunities are arising and how it can make computing more natural and powerful.

Speakers

Hrafn Thorisson

CEO & Creative Director , Aldin Dynamics

Description

Over the past decade we have seen VR and AR advance significantly, and now the rise of artificial intelligence - but how do they connect? This talk covers the convergence of these technologies, detailing how hands, eyes, voice and body is the ultimate interface for AI (multimodal interfaces). We will show informative examples from state-of-the-art R&D from Aldin and discuss foundational technologies that the industry is building. The talk will give understandable insights into relationships between VR/AR/AI and how they are leading to the next personal computing platform, what new opportunities are arising and how it can make computing more natural and powerful.

Speakers

Hrafn Thorisson

CEO & Creative Director , Aldin Dynamics

Description

Roughly half of all modern games include NPCs or AI characters, making them an integral part of the user experience. However, when applied to XR applications, current-gen AI characters tend to stumble into the "uncanny valley" because they feel robotic and inauthentic. We found that this valley can be bridged by combining two up-and-coming technologies. Behavioral AI brings characters to life with believable movements and actions in virtual environments, while conversational AI provides them the capability to engage in meaningful, evolving dialogues.

This talk delves into the mechanisms and potential outcomes of integrating these two distinct technologies. It's a journey toward a future where interactive characters are far more than simplistic avatars—they move, react, and converse in a manner that echoes authentic human behavior. Let's explore this frontier together, aiming to leapfrog the uncanny valley and construct characters that don't merely mimic life, but reflect it.

Speakers

Wendelin Reich

CEO-CTO , Virtual Beings

Description

Roughly half of all modern games include NPCs or AI characters, making them an integral part of the user experience. However, when applied to XR applications, current-gen AI characters tend to stumble into the "uncanny valley" because they feel robotic and inauthentic. We found that this valley can be bridged by combining two up-and-coming technologies. Behavioral AI brings characters to life with believable movements and actions in virtual environments, while conversational AI provides them the capability to engage in meaningful, evolving dialogues.

This talk delves into the mechanisms and potential outcomes of integrating these two distinct technologies. It's a journey toward a future where interactive characters are far more than simplistic avatars—they move, react, and converse in a manner that echoes authentic human behavior. Let's explore this frontier together, aiming to leapfrog the uncanny valley and construct characters that don't merely mimic life, but reflect it.

Speakers

Wendelin Reich

CEO-CTO , Virtual Beings

Description

Mimic Productions, a 3D studio that makes the world's most realistic digital humans for all industries will present their case studies and future ambitions for virtual beings. David Bennett, a pioneer in the VFX, performance capture, 3D gaming and VR industries, with credits that include James Cameron's Avatar and most recently The Matrix 4. The visual presentation will focus on how photorealistic digital humans can be used in culture, with an industry insight into the current and future (AI) technologies that are used to create avatars. David has played a major role in the development of facial animation through innovation in new tools and techniques to streamline and enhance the capabilities of avatars and has plans to continue this journey through the use of AI technologies. https://www.mimicproductions.com

Speakers

David Bennett

CEO , Mimic Productions

Description

Mimic Productions, a 3D studio that makes the world's most realistic digital humans for all industries will present their case studies and future ambitions for virtual beings. David Bennett, a pioneer in the VFX, performance capture, 3D gaming and VR industries, with credits that include James Cameron's Avatar and most recently The Matrix 4. The visual presentation will focus on how photorealistic digital humans can be used in culture, with an industry insight into the current and future (AI) technologies that are used to create avatars. David has played a major role in the development of facial animation through innovation in new tools and techniques to streamline and enhance the capabilities of avatars and has plans to continue this journey through the use of AI technologies. https://www.mimicproductions.com

Speakers

David Bennett

CEO , Mimic Productions

Description

As we look ahead toward some version of a ‘metaverse’, more attention than ever is being paid to the opportunities of immersive tech. Headsets are improving so much that researchers are already talking about the increasingly blurred lines between virtual and reality. Now AI technologies like ChatGPT offer the chance to interact with virtual beings/generative agents in a hyper-real, but astonishingly natural way.

In this talk I will share 5 points that are important to consider when designing a VR experience that includes believable virtual characters with a conversational AI platform powered by a GPT model. These principles have emerged from our work in building a prototype to help address loneliness and reduce associated cognitive decline in the elderly where accessibility is a prime concern.

Speakers

Angel Brown

Group Director Experience Strategy , Digitas Health

Description

As we look ahead toward some version of a ‘metaverse’, more attention than ever is being paid to the opportunities of immersive tech. Headsets are improving so much that researchers are already talking about the increasingly blurred lines between virtual and reality. Now AI technologies like ChatGPT offer the chance to interact with virtual beings/generative agents in a hyper-real, but astonishingly natural way.

In this talk I will share 5 points that are important to consider when designing a VR experience that includes believable virtual characters with a conversational AI platform powered by a GPT model. These principles have emerged from our work in building a prototype to help address loneliness and reduce associated cognitive decline in the elderly where accessibility is a prime concern.

Speakers

Angel Brown

Group Director Experience Strategy , Digitas Health

Description

Studios and brands can super-power their creative teams by harnessing the power of Generative AI to create novel content in a fraction of the time of traditional methods.

Generated imagery, photography, audio, and, increasingly, code and 3D assets can be used in the ideation, production, and marketing of AR games and apps.

Companies are better positioned to reduce crunch time and cap costs by understanding the different options and best practices related to Generated AI content.

Speakers

Rupert Breheny

Emerging Technology Advisor , Cobalt Stars

Description

Studios and brands can super-power their creative teams by harnessing the power of Generative AI to create novel content in a fraction of the time of traditional methods.

Generated imagery, photography, audio, and, increasingly, code and 3D assets can be used in the ideation, production, and marketing of AR games and apps.

Companies are better positioned to reduce crunch time and cap costs by understanding the different options and best practices related to Generated AI content.

Speakers

Rupert Breheny

Emerging Technology Advisor , Cobalt Stars

Description

Realistic avatars are fundamental to VR experiences. Avatar SDK leads the way in creating lifelike avatars from selfies. In this discussion, we'll delve into the state of the art and the challenges associated with creating recognizable avatars. Topics will include avatar customization, the uncanny valley, and methods for measuring avatar likeness, as well as the implications of deep fakes.

Speakers

Victor Erukhimov

CEO , Itseez3D

Description

Realistic avatars are fundamental to VR experiences. Avatar SDK leads the way in creating lifelike avatars from selfies. In this discussion, we'll delve into the state of the art and the challenges associated with creating recognizable avatars. Topics will include avatar customization, the uncanny valley, and methods for measuring avatar likeness, as well as the implications of deep fakes.

Speakers

Victor Erukhimov

CEO , Itseez3D

Description

In a world pulsating with limitless innovation, let's pause and consider the profound role ethics play in shaping our technological journey. Join us on this enlightening expedition as we uncover the inseparable link between innovation and responsibility, discovering practical strategies to infuse ethical considerations into every facet of our work and lives.

Our mission is clear: to ensure technology remains a servant of humanity, not just for today's generation but for all those to come. Ethics isn't a barrier; it's the cornerstone empowering innovation to magnify positive transformation.

Imagine an ecosystem where XR, AI, and Web3 innovations are guided by unwavering ethical principles, cultivating a tech landscape rooted in inclusivity and human-centric values. Engage in thought-provoking conversations that challenge the norm, sparking new ideas to fuel a future where ethical standards propel our advancements.

Don't miss this golden chance to help shape a tomorrow where innovation and responsibility walk hand in hand. Join us as we forge a path towards a more ethical and impactful tech landscape!

Speakers

Isabel De Peuter-Rutten

Director | President , Euromersive | Federation of EU XR Professionals

Description

In a world pulsating with limitless innovation, let's pause and consider the profound role ethics play in shaping our technological journey. Join us on this enlightening expedition as we uncover the inseparable link between innovation and responsibility, discovering practical strategies to infuse ethical considerations into every facet of our work and lives.

Our mission is clear: to ensure technology remains a servant of humanity, not just for today's generation but for all those to come. Ethics isn't a barrier; it's the cornerstone empowering innovation to magnify positive transformation.

Imagine an ecosystem where XR, AI, and Web3 innovations are guided by unwavering ethical principles, cultivating a tech landscape rooted in inclusivity and human-centric values. Engage in thought-provoking conversations that challenge the norm, sparking new ideas to fuel a future where ethical standards propel our advancements.

Don't miss this golden chance to help shape a tomorrow where innovation and responsibility walk hand in hand. Join us as we forge a path towards a more ethical and impactful tech landscape!

Speakers

Isabel De Peuter-Rutten

Director | President , Euromersive | Federation of EU XR Professionals

Description

Data is the new oxygen for businesses and that proves to be even more correct when in XR. While these technologies do provide opportunities for customized service and automation, the amount of data available to collect and the low consumer education on the topic allows bad practices to happen. These can result in harmful scenarios, halving trust when using XR experiences.

This talk will take you through new and not-so-new ad formats enabled by XR technologies, how they are leveraging user data and how a purposeful, ethical marketer can create efficient, safer, non-exploitative XR ad campaigns.

Speakers

Luis Martins

VP , XRSI

Description

Data is the new oxygen for businesses and that proves to be even more correct when in XR. While these technologies do provide opportunities for customized service and automation, the amount of data available to collect and the low consumer education on the topic allows bad practices to happen. These can result in harmful scenarios, halving trust when using XR experiences.

This talk will take you through new and not-so-new ad formats enabled by XR technologies, how they are leveraging user data and how a purposeful, ethical marketer can create efficient, safer, non-exploitative XR ad campaigns.

Speakers

Luis Martins

VP , XRSI