Agenda

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Oct 25

15:45 - 16:10

Description

Leading specialist in the Location-based entertainment (LBE) industry, takes a broad look at the deployment of XR immersive technology into the commercial entertainment landscape and charts the key trends shaping the market - against the changing conditions in consumer application. An international industry specialist gives his unique and informative view on this sector, applications and future opportunities. Speaking from a position of authority as one of those that is working with and developing his own LBE projects.

Speakers

Co-founder , Spider Entertainment
Oct 24

10:35 - 11:00

Description

As the hotly awaited Wallace and Gromit VR experience ‘The Grand Getaway’ is gearing up for release, discover how the production team transformed this lovable duo from onscreen heroes into embodied characters in an immersive world.

Hear from the producers about the challenges of translating a famous IP to a new medium, and how to balance story and play when crafting a world-class VR experience rooted in heart and humour.

Like the adventure itself, expect to be surprised and delighted - and we’ll share a definitive answer to, ‘was it created in clay?’ See you in the rocket…

Speakers

Co-Founder & CEO , No Ghost
Senior Producer , Aardman Animations
Oct 24

10:05 - 10:30

Description

The web-based augmented reality game, launched on the occasion of the 300th anniversary of the Belvedere Museum, takes children and families on a thrilling adventure through the Baroque palace gardens. The grounds of the Belvedere were once home to a menagerie – one of Europe's earliest zoos - where Prince Eugene gathered animals from around the world. Six of these animals are now the protagonists of the new Fantastic Palastics game: Roco the Lion, Neo the Lemur, Rena the Gazelle, Pop the Sheep, Dada the Ostrich, and Flux the Porcupine. The Fantastic Palastics game brings the history of this World Heritage Site to life with AR technology by Niantic 8th Wall. The game was developed in collaboration with The Brand Father and Orb Amsterdam and powered by Niantic 8th Wall. Wolfgang Bergmann (CFO Belvedere) and Doruk Eker (Orb) will talk about the development and learnings of this innovative project.

Come to the Belvedere Gardens and play the game while you are in Vienna: www.belvedere.at/game

Speakers

Partner , Orb Amsterdam
CFO , Belvedere Museum Vienna
Oct 24

11:00 - 11:40

Description

Vienna is a place with a rich past. The development and creation of music, theater and science was omnipresent over centuries, Now there is a great demand to bring topics which deal with this past into a contemporary environment and of course tools of new media like VR, AR, AI are used. How are these projects started and how do they get funding? And what are the specifics of XE scene in Vienna compared with the United States?

Speakers

Producer of Cinematic Virtual Reality , Amilux
Oct 25

14:45 - 15:10

Description

In this captivating abstract, visionary director Victoria Bousis will delve into the profound impact of virtual reality (VR) as a catalyst for empathetic engagement and compassionate policymaking. Bousis's latest creation, "Stay Alive My Son," a groundbreaking, immersive and interactive VR experience, recounts the powerful journey of Yathay Pin, a survivor of the Cambodian genocide who made the heart-wrenching decision to leave his young son behind for a chance at survival. Recently, “Stay Alive My Son,” won the Producers’ Guild Association Innovation Award for making movie history as a full-length and interactive VR narrative, by allowing audiences to become the protagonist and experience their story first-handedly.

Through the medium of VR, Bousis effectively conveys the emotions of ambiguous loss, regret, guilt, and unwavering hope for justice and reunion by allowing audiences to step into the shoes of a father and experience these emotions for themselves. As ordinary citizens and policymakers, by truly experiencing versus passively watching these emotions, they become vested personally, thereby humanizing the legal barriers and issues with a mission to change global policy for good.

Bousis's talk will extend beyond the immersive storytelling aspect, outlining the broader implications of "Stay Alive My Son" in mobilizing bottom up “community-driven initiatives” and top-down movements leading up to the United Nations’ Global Refugee Summit in Geneva in December. Her advocacy, combined with the emotive power of the VR experience, seeks to expedite family reunification processes in accordance with the United Nations' pledge to limit legal formalities to a 5-year cap, safeguarding the human right to family unity.

Having premiered in over 21 global festivals, including Venice, Cannes, and SXSW, and receiving countless awards, "Stay Alive My Son" has already proved its mettle. This session will offer an opportunity for Bousis to share insights into the adaptation process, technological advancements in digital humans, interactive spatial and game design used for interactive narratives, the intended impact of the project, and its future potential to inspire change.

Attendees can anticipate an inspiring discussion on leveraging technology for social change, highlighting the potential of VR to shape policies through deeply personal, human-centered storytelling, while also exploring its potential in illuminating untold stories for furthering social change.

Speakers

Founder, Creative Director , UME Studios
Oct 25

15:15 - 15:40

Description

This session will discuss different ways how Ocean Health Education with XR projects especially with Impact Games works from concept to actual usage and implementation.

Based on the VR Game 'The Great Ocean' and other XR projects producer Michael Geidel will present how working with scientists and non-governmental organizations (NGOs) made a difference creating the project for different target groups and usages. Speakers from e.g. partner NGOs like Galapagos based NGO Mare Nostrum, Whales & Dolphin Conservation NGO, and Save the MED NGO will both discuss how gaming and XR made a difference to their communication and success to reach and make an impact with their communities and how they shaped the game at the same time with their feedback. Vienna based producer Amilux' expertise to involve 360° interactive films will help understand how different visuals and XR media can support each other in the work to have an impact on people for Ocean conservation work.

Speakers

Producer , Actrio Studio
Digital Partnerships Mgr , Whale and Dolphin Conservation
Oct 25

14:10 - 14:40

Description

More and more live entertainment companies are exploring 3D virtual worlds as a new content distribution channel, to engage audiences in new ways and explore new monetization opportunities. Sports has always been at the forefront of innovation and has been using data to augment the viewing experience for many years. Now we see important technology waves come together to change live sports entertainment forever.

This talk discusses how advances in artificial intelligence is making live 3D data, for example of athletes, available in real-time, and how paired with the increasing adoption of 3D interfaces, this allows for a completely new live sports experience. We cover the state of the art of generating live 3D data, who the key players are (companies like Hawkeye, Beyond Sports, Move.ai etc.), and how it is used in a range of applications already today to provide fans at home a more immersive and interactive experience.

Speakers

Chief of Strategy & Partnerships , VR Motion Learning
Co-Founder & COO , Virtex
Oct 25

13:30 - 13:55

Description

As XR developers and artists, our work is strongly defined by interdisciplinary approaches and collaborations, driven by the interest in extending artistic-speculative concepts and spatial perception through immersive and interactive media. At Immerea, we are constantly driven to offer new and challenging perspectives on perception and interaction within the captivating realm of VR games with high artistic quality. As media artists, we thrive on exploring the intersection of experimental animation, immersive installations and hybrid performances, between physical and virtual realms. This talk focuses at the convergence of these two practices, where interdisciplinary approaches unlock new possibilities for both personal artistic expression as well as for the creative XR industries.

Speakers

Cofounder and CCO , Immerea
Cofounder and CEO , Immerea
Oct 25

15:45 - 16:10

Description

Leading specialist in the Location-based entertainment (LBE) industry, takes a broad look at the deployment of XR immersive technology into the commercial entertainment landscape and charts the key trends shaping the market - against the changing conditions in consumer application. An international industry specialist gives his unique and informative view on this sector, applications and future opportunities. Speaking from a position of authority as one of those that is working with and developing his own LBE projects.

Speakers

Co-founder , Spider Entertainment
Oct 24

10:35 - 11:00

Description

As the hotly awaited Wallace and Gromit VR experience ‘The Grand Getaway’ is gearing up for release, discover how the production team transformed this lovable duo from onscreen heroes into embodied characters in an immersive world.

Hear from the producers about the challenges of translating a famous IP to a new medium, and how to balance story and play when crafting a world-class VR experience rooted in heart and humour.

Like the adventure itself, expect to be surprised and delighted - and we’ll share a definitive answer to, ‘was it created in clay?’ See you in the rocket…

Speakers

Co-Founder & CEO , No Ghost
Senior Producer , Aardman Animations
Oct 24

10:05 - 10:30

Description

The web-based augmented reality game, launched on the occasion of the 300th anniversary of the Belvedere Museum, takes children and families on a thrilling adventure through the Baroque palace gardens. The grounds of the Belvedere were once home to a menagerie – one of Europe's earliest zoos - where Prince Eugene gathered animals from around the world. Six of these animals are now the protagonists of the new Fantastic Palastics game: Roco the Lion, Neo the Lemur, Rena the Gazelle, Pop the Sheep, Dada the Ostrich, and Flux the Porcupine. The Fantastic Palastics game brings the history of this World Heritage Site to life with AR technology by Niantic 8th Wall. The game was developed in collaboration with The Brand Father and Orb Amsterdam and powered by Niantic 8th Wall. Wolfgang Bergmann (CFO Belvedere) and Doruk Eker (Orb) will talk about the development and learnings of this innovative project.

Come to the Belvedere Gardens and play the game while you are in Vienna: www.belvedere.at/game

Speakers

Partner , Orb Amsterdam
CFO , Belvedere Museum Vienna
Oct 24

11:00 - 11:40

Description

Vienna is a place with a rich past. The development and creation of music, theater and science was omnipresent over centuries, Now there is a great demand to bring topics which deal with this past into a contemporary environment and of course tools of new media like VR, AR, AI are used. How are these projects started and how do they get funding? And what are the specifics of XE scene in Vienna compared with the United States?

Speakers

Producer of Cinematic Virtual Reality , Amilux
Oct 25

14:45 - 15:10

Description

In this captivating abstract, visionary director Victoria Bousis will delve into the profound impact of virtual reality (VR) as a catalyst for empathetic engagement and compassionate policymaking. Bousis's latest creation, "Stay Alive My Son," a groundbreaking, immersive and interactive VR experience, recounts the powerful journey of Yathay Pin, a survivor of the Cambodian genocide who made the heart-wrenching decision to leave his young son behind for a chance at survival. Recently, “Stay Alive My Son,” won the Producers’ Guild Association Innovation Award for making movie history as a full-length and interactive VR narrative, by allowing audiences to become the protagonist and experience their story first-handedly.

Through the medium of VR, Bousis effectively conveys the emotions of ambiguous loss, regret, guilt, and unwavering hope for justice and reunion by allowing audiences to step into the shoes of a father and experience these emotions for themselves. As ordinary citizens and policymakers, by truly experiencing versus passively watching these emotions, they become vested personally, thereby humanizing the legal barriers and issues with a mission to change global policy for good.

Bousis's talk will extend beyond the immersive storytelling aspect, outlining the broader implications of "Stay Alive My Son" in mobilizing bottom up “community-driven initiatives” and top-down movements leading up to the United Nations’ Global Refugee Summit in Geneva in December. Her advocacy, combined with the emotive power of the VR experience, seeks to expedite family reunification processes in accordance with the United Nations' pledge to limit legal formalities to a 5-year cap, safeguarding the human right to family unity.

Having premiered in over 21 global festivals, including Venice, Cannes, and SXSW, and receiving countless awards, "Stay Alive My Son" has already proved its mettle. This session will offer an opportunity for Bousis to share insights into the adaptation process, technological advancements in digital humans, interactive spatial and game design used for interactive narratives, the intended impact of the project, and its future potential to inspire change.

Attendees can anticipate an inspiring discussion on leveraging technology for social change, highlighting the potential of VR to shape policies through deeply personal, human-centered storytelling, while also exploring its potential in illuminating untold stories for furthering social change.

Speakers

Founder, Creative Director , UME Studios
Oct 25

15:15 - 15:40

Description

This session will discuss different ways how Ocean Health Education with XR projects especially with Impact Games works from concept to actual usage and implementation.

Based on the VR Game 'The Great Ocean' and other XR projects producer Michael Geidel will present how working with scientists and non-governmental organizations (NGOs) made a difference creating the project for different target groups and usages. Speakers from e.g. partner NGOs like Galapagos based NGO Mare Nostrum, Whales & Dolphin Conservation NGO, and Save the MED NGO will both discuss how gaming and XR made a difference to their communication and success to reach and make an impact with their communities and how they shaped the game at the same time with their feedback. Vienna based producer Amilux' expertise to involve 360° interactive films will help understand how different visuals and XR media can support each other in the work to have an impact on people for Ocean conservation work.

Speakers

Producer , Actrio Studio
Digital Partnerships Mgr , Whale and Dolphin Conservation
Oct 25

14:10 - 14:40

Description

More and more live entertainment companies are exploring 3D virtual worlds as a new content distribution channel, to engage audiences in new ways and explore new monetization opportunities. Sports has always been at the forefront of innovation and has been using data to augment the viewing experience for many years. Now we see important technology waves come together to change live sports entertainment forever.

This talk discusses how advances in artificial intelligence is making live 3D data, for example of athletes, available in real-time, and how paired with the increasing adoption of 3D interfaces, this allows for a completely new live sports experience. We cover the state of the art of generating live 3D data, who the key players are (companies like Hawkeye, Beyond Sports, Move.ai etc.), and how it is used in a range of applications already today to provide fans at home a more immersive and interactive experience.

Speakers

Chief of Strategy & Partnerships , VR Motion Learning
Co-Founder & COO , Virtex
Oct 25

13:30 - 13:55

Description

As XR developers and artists, our work is strongly defined by interdisciplinary approaches and collaborations, driven by the interest in extending artistic-speculative concepts and spatial perception through immersive and interactive media. At Immerea, we are constantly driven to offer new and challenging perspectives on perception and interaction within the captivating realm of VR games with high artistic quality. As media artists, we thrive on exploring the intersection of experimental animation, immersive installations and hybrid performances, between physical and virtual realms. This talk focuses at the convergence of these two practices, where interdisciplinary approaches unlock new possibilities for both personal artistic expression as well as for the creative XR industries.

Speakers

Cofounder and CCO , Immerea
Cofounder and CEO , Immerea