Oct 25
12:30 - 12:55
Description
Learn how high-end retailers are leveraging location-based AR to create immersive shopping experiences, build brand stories, and engage with customers in novel ways.
Speakers
CTO
,
Atomic Digital Design
Oct 25
14:00 - 14:40
Description
Join us as we share a map of digital fashion that demonstrates the following:
- Segmentation of target audience groups and value for each group
- Major digital fashion use cases that can bring predictable results and sales in 2024
- Ways to connect digital fashion instruments with overall online and offline communication of the brand
- Methods to try the water and plan long-term
The above will be based on practical cases for world-renowned brands.
Speakers
Founder and CEO
,
GN3RA
Founder, Music and Mulit-Media artist, Futurist
,
VNCCII
Head of Media & Editorial Content
,
Future+
Co-founder/CEO
,
FFFACE.ME
Oct 25
10:05 - 10:30
Description
Coming Soon!
Speakers
CEO
,
Union Avatars
Head of Innovation
,
Accenture
Oct 25
15:00 - 15:20
Description
Throughout this speech, we will delve into the transformative power of 3D & Augmented Reality for Display ADV and how it serves as a solution for brands and media agencies in defeating all their day-to-day challenges. We will address the main advertisers headaches, such as banner blindness and the lack of differentiation, and explore how immersive rich media can effectively overcome them.
Our discussion will focus on the significant benefits that they bring to the table, particularly in terms of enhancing brand recall, brand lift, and engagement. By creating interactive and engaging experiences, 3D & Augmented Reality captivates audiences and stands out amidst the sea of traditional advertising formats.
We will analyze compelling case studies to showcase the effectiveness of immersive rich media in driving memorable brand experiences. Additionally, we will explore the underlying principles and best practices in order to implement these campaigns, ensuring maximum impact and desired outcomes.
Join us as we uncover the potential for 3D & Augmented Reality for Display ADV, how it reshapes the advertising landscape, and the strategies that brands and media agencies can employ to leverage its capabilities.
Speakers
CEO
,
Aryel
Oct 25
15:50 - 16:15
Description
Virtual Reality of Augmented Reality has the capacity to convey ideas and messages in new ways that we have not seen used through other channels. XR technologies are being taken are already being used in a wide range of tasks. Here, users can be engaged in immersive experiences at events, trade fairs or in campaigns. At the same time, technologies can be linked to the use of social media through distribution on channels such as Facebook, YouTube and Instagram.
XR technologies can play into your work as an enabling technology. Specifically, the marketing sector has been an early adopter of XR solutions, as they have the potential to create greater customer engagement as well as a very clear separation from its competitors. In addition, Khora has done marketing-related work for a wide range of players. Here you will be presented with real-life cases and how their learnings can be transferable to your organization's use of XR technologies.
You will gain an understanding of the distribution opportunities associated with XR technologies campaigns and products
You will therefore get an understanding of:
• The distribution opportunities associated with XR technologies campaigns and products - and which channels to use for distribution
• The potential dilemmas associated with the use of XR technologies - and how to navigate the technologies so that they add value to your organization
Speakers
Senior Bus. Developer & Marketing Specialist
,
Khora
Oct 25
11:05 - 11:30
Description
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
Speakers
Cofounder and CEO
,
vrisch
Co-founder & CCO
,
vrisch / XRVienna
Oct 25
15:25 - 15:45
Description
No doubt all who attend this talk will relate to the moment when you mention XR (or even sometimes its sibling acronym, AR) to somebody outside ‘the’ bubble(s) and are met with an expression that is the equivalent of a never-ending loading spinner.
It’s easy to forget that the majority of the world is not nerding out, or even paying attention to, the extended reality world that is being pioneered by passionate practitioners like yourselves. This can create a disconnect when XR creators are producing experiences for exactly these people, which leads to two things happening: Firstly, there’s less XR advertising out there than there should be because a lot of people working for brands simply just don’t get it. Secondly, there is kicka*s XR advertising out there only being experienced by an underwhelming few.
Just like in all marketing, deep and genuine empathy for your audience is key to making impactful XR advertising experiences that capture attention.
This talk will reveal the things you need to know about helping people working for brands understand the magic that is XR advertising, and how empathy is the key to creating XR experiences that are genuinely meaningful for the audiences they are intended for.
Speakers
Founder & Creative Director
,
The Wurst Agency
Head of Retail & Online Marketing
,
Bank Austria
Oct 25
12:30 - 12:55
Description
Learn how high-end retailers are leveraging location-based AR to create immersive shopping experiences, build brand stories, and engage with customers in novel ways.
Speakers
CTO
,
Atomic Digital Design
Oct 25
14:00 - 14:40
Description
Join us as we share a map of digital fashion that demonstrates the following:
- Segmentation of target audience groups and value for each group
- Major digital fashion use cases that can bring predictable results and sales in 2024
- Ways to connect digital fashion instruments with overall online and offline communication of the brand
- Methods to try the water and plan long-term
The above will be based on practical cases for world-renowned brands.
Speakers
Founder and CEO
,
GN3RA
Founder, Music and Mulit-Media artist, Futurist
,
VNCCII
Head of Media & Editorial Content
,
Future+
Co-founder/CEO
,
FFFACE.ME
Oct 25
10:05 - 10:30
Description
Coming Soon!
Speakers
CEO
,
Union Avatars
Head of Innovation
,
Accenture
Oct 25
15:00 - 15:20
Description
Throughout this speech, we will delve into the transformative power of 3D & Augmented Reality for Display ADV and how it serves as a solution for brands and media agencies in defeating all their day-to-day challenges. We will address the main advertisers headaches, such as banner blindness and the lack of differentiation, and explore how immersive rich media can effectively overcome them.
Our discussion will focus on the significant benefits that they bring to the table, particularly in terms of enhancing brand recall, brand lift, and engagement. By creating interactive and engaging experiences, 3D & Augmented Reality captivates audiences and stands out amidst the sea of traditional advertising formats.
We will analyze compelling case studies to showcase the effectiveness of immersive rich media in driving memorable brand experiences. Additionally, we will explore the underlying principles and best practices in order to implement these campaigns, ensuring maximum impact and desired outcomes.
Join us as we uncover the potential for 3D & Augmented Reality for Display ADV, how it reshapes the advertising landscape, and the strategies that brands and media agencies can employ to leverage its capabilities.
Speakers
CEO
,
Aryel
Oct 25
15:50 - 16:15
Description
Virtual Reality of Augmented Reality has the capacity to convey ideas and messages in new ways that we have not seen used through other channels. XR technologies are being taken are already being used in a wide range of tasks. Here, users can be engaged in immersive experiences at events, trade fairs or in campaigns. At the same time, technologies can be linked to the use of social media through distribution on channels such as Facebook, YouTube and Instagram.
XR technologies can play into your work as an enabling technology. Specifically, the marketing sector has been an early adopter of XR solutions, as they have the potential to create greater customer engagement as well as a very clear separation from its competitors. In addition, Khora has done marketing-related work for a wide range of players. Here you will be presented with real-life cases and how their learnings can be transferable to your organization's use of XR technologies.
You will gain an understanding of the distribution opportunities associated with XR technologies campaigns and products
You will therefore get an understanding of:
• The distribution opportunities associated with XR technologies campaigns and products - and which channels to use for distribution
• The potential dilemmas associated with the use of XR technologies - and how to navigate the technologies so that they add value to your organization
Speakers
Senior Bus. Developer & Marketing Specialist
,
Khora
Oct 25
11:05 - 11:30
Description
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
Speakers
Cofounder and CEO
,
vrisch
Co-founder & CCO
,
vrisch / XRVienna
Oct 25
15:25 - 15:45
Description
No doubt all who attend this talk will relate to the moment when you mention XR (or even sometimes its sibling acronym, AR) to somebody outside ‘the’ bubble(s) and are met with an expression that is the equivalent of a never-ending loading spinner.
It’s easy to forget that the majority of the world is not nerding out, or even paying attention to, the extended reality world that is being pioneered by passionate practitioners like yourselves. This can create a disconnect when XR creators are producing experiences for exactly these people, which leads to two things happening: Firstly, there’s less XR advertising out there than there should be because a lot of people working for brands simply just don’t get it. Secondly, there is kicka*s XR advertising out there only being experienced by an underwhelming few.
Just like in all marketing, deep and genuine empathy for your audience is key to making impactful XR advertising experiences that capture attention.
This talk will reveal the things you need to know about helping people working for brands understand the magic that is XR advertising, and how empathy is the key to creating XR experiences that are genuinely meaningful for the audiences they are intended for.
Speakers
Founder & Creative Director
,
The Wurst Agency
Head of Retail & Online Marketing
,
Bank Austria