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May 30
04:30 PM - 05:00 PM
Description
The future of live experiences such as sports, concerts and theatre venues is radically changing. The rollout of 5G will trigger a revolution in AR and spatial mapping technologies.
Nexus Studios, a leader in immersive storytelling, and AEG, the world’s leading sports and live entertainment company, are working closely to enhance live experiences with immersive technologies.
By creating a highly accurate digital overlay of the venue that can be accessed via your phone’s camera, venues will soon offer an array of new services to offer customers.
In this session we'll explore the opportunities within this digital infrastructure, and cover new ways for brands to engage with customers.
Together, Nexus Studios and AEG are designing the venue of the future.
Speakers
Vice President of Strategy, Digital and Analytics for Global Partnerships
,
AEG
Head of Interactive
,
Nexus Studios
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Description
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Mobile Augmented Reality is already a mainstream media platform in use today by more than 1 billion consumers worldwide. With the release of new untethered headsets and more content to experience on them, Virtual Reality is on its way to critical mass as well. Games and entertainment have been the key driver for adoption on the consumer end, but will it be enough to sustain the current speed of adoption? What's the demand for entertainment applications and how can developers monetize? Finally, where are the biggest opportunities for advertisers and creators who seek to engage these hard-to-reach consumers? Will the gaming-focused Oculus Quest open the floodgates and serve as the catalyst for broader consumer adoption? Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen Company, presents critical data and insights from her unique vantage at the center of the exploding VR and AR universe.
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Speakers
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DreamWorks Animation
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Creative Artists Agency Inc
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DreamWorks
Manager of Virtual Production (NLAB)
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Netflix
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