Back
May 29
05:30 PM - 06:00 PM
Description
National Geographic Night Sky Odyssey is one of the most unique and compelling examples of leveraging AR in the entertainment and education space. Guests are provided with a take-home AR headset by Aryzon, and using their own smart phones are presented with a immersive tour of the dark sky. Using the phones GPS, compass and accelerometer, the specially designed version of Escapist Games Star Chart overlays high definition renderings of the original 17th century illustrations of the 88 constellations. Names of the stars and planets as well as the illustrations are perfectly superimposed over the actual night sky, bringing to life, like never before the heavens above us. Learn how this exciting new example of AR has enthralled audiences in its first year of sold out shows, and is enabling locations around the world to offer this revolutionary technology to excite and engage visitors of all ages.
Speakers
President and Concept Creator
,
National Geographic Night Sky Odyssey
Related Sessions
May 29
10:00 AM - 10:30 AM
Description
Mobile Augmented Reality is already a mainstream media platform in use today by more than 1 billion consumers worldwide. With the release of new untethered headsets and more content to experience on them, Virtual Reality is on its way to critical mass as well. Games and entertainment have been the key driver for adoption on the consumer end, but will it be enough to sustain the current speed of adoption? What's the demand for entertainment applications and how can developers monetize? Finally, where are the biggest opportunities for advertisers and creators who seek to engage these hard-to-reach consumers? Will the gaming-focused Oculus Quest open the floodgates and serve as the catalyst for broader consumer adoption? Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen Company, presents critical data and insights from her unique vantage at the center of the exploding VR and AR universe.
Speakers
Head of XR
,
SuperData
May 29
10:00 AM - 10:30 AM
Description
Mobile Augmented Reality is already a mainstream media platform in use today by more than 1 billion consumers worldwide. With the release of new untethered headsets and more content to experience on them, Virtual Reality is on its way to critical mass as well. Games and entertainment have been the key driver for adoption on the consumer end, but will it be enough to sustain the current speed of adoption? What's the demand for entertainment applications and how can developers monetize? Finally, where are the biggest opportunities for advertisers and creators who seek to engage these hard-to-reach consumers? Will the gaming-focused Oculus Quest open the floodgates and serve as the catalyst for broader consumer adoption? Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen Company, presents critical data and insights from her unique vantage at the center of the exploding VR and AR universe.
Speakers
Head of XR
,
SuperData
May 29
10:30 AM - 11:00 AM
Description
Compelling, adaptive, and responsive content will define the future of mixed reality. Join games veteran David Elton in an exploration of how video game mechanics will drive the evolution of location-based entertainment experiences
Speakers
General Manager and Project Director
,
DreamCraft Attractions Ltd.
May 29
10:30 AM - 11:00 AM
Description
Compelling, adaptive, and responsive content will define the future of mixed reality. Join games veteran David Elton in an exploration of how video game mechanics will drive the evolution of location-based entertainment experiences
Speakers
General Manager and Project Director
,
DreamCraft Attractions Ltd.
May 29
11:30 AM - 12:30 PM
Description
Learn how DreamWorks innovators and the Advanced Creative Technology team took audiences on a virtual tour of the Hidden World and sent them base jumping through Berk in a virtual race with your favorite characters. Using real-time technology via game engine, you will see how immersive storytelling turned the beloved How to Train Your Dragon franchise into unique VR experiences.
Speakers
Sr. Software Engineer
,
DreamWorks Animation
Chief Metaverse Officer
,
Creative Artists Agency Inc
VR Director
,
DreamWorks
Manager of Virtual Production (NLAB)
,
Netflix
Creative Director
,
Walmart Labs