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May 31
03:30 PM - 04:00 PM
Description
AR experiences for consumers, including gaming and other immersive entertainment, are continuing to evolve to become more engaging. This conversation will cover the current and future applications for AR, including mobile gaming, and storytelling.
Speakers
CEO
,
Fable Studio
Founder & CEO
,
Illumix
Related Sessions
May 29
10:00 AM - 10:30 AM
Description
Mobile Augmented Reality is already a mainstream media platform in use today by more than 1 billion consumers worldwide. With the release of new untethered headsets and more content to experience on them, Virtual Reality is on its way to critical mass as well. Games and entertainment have been the key driver for adoption on the consumer end, but will it be enough to sustain the current speed of adoption? What's the demand for entertainment applications and how can developers monetize? Finally, where are the biggest opportunities for advertisers and creators who seek to engage these hard-to-reach consumers? Will the gaming-focused Oculus Quest open the floodgates and serve as the catalyst for broader consumer adoption? Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen Company, presents critical data and insights from her unique vantage at the center of the exploding VR and AR universe.
Speakers
Head of XR
,
SuperData
May 29
10:00 AM - 10:30 AM
Description
Mobile Augmented Reality is already a mainstream media platform in use today by more than 1 billion consumers worldwide. With the release of new untethered headsets and more content to experience on them, Virtual Reality is on its way to critical mass as well. Games and entertainment have been the key driver for adoption on the consumer end, but will it be enough to sustain the current speed of adoption? What's the demand for entertainment applications and how can developers monetize? Finally, where are the biggest opportunities for advertisers and creators who seek to engage these hard-to-reach consumers? Will the gaming-focused Oculus Quest open the floodgates and serve as the catalyst for broader consumer adoption? Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen Company, presents critical data and insights from her unique vantage at the center of the exploding VR and AR universe.
Speakers
Head of XR
,
SuperData
May 29
10:30 AM - 11:00 AM
Description
Compelling, adaptive, and responsive content will define the future of mixed reality. Join games veteran David Elton in an exploration of how video game mechanics will drive the evolution of location-based entertainment experiences
Speakers
General Manager and Project Director
,
DreamCraft Attractions Ltd.
May 29
10:30 AM - 11:00 AM
Description
Compelling, adaptive, and responsive content will define the future of mixed reality. Join games veteran David Elton in an exploration of how video game mechanics will drive the evolution of location-based entertainment experiences
Speakers
General Manager and Project Director
,
DreamCraft Attractions Ltd.
May 29
11:30 AM - 12:30 PM
Description
Learn how DreamWorks innovators and the Advanced Creative Technology team took audiences on a virtual tour of the Hidden World and sent them base jumping through Berk in a virtual race with your favorite characters. Using real-time technology via game engine, you will see how immersive storytelling turned the beloved How to Train Your Dragon franchise into unique VR experiences.
Speakers
Sr. Software Engineer
,
DreamWorks Animation
Chief Metaverse Officer
,
Creative Artists Agency Inc
VR Director
,
DreamWorks
Manager of Virtual Production (NLAB)
,
Netflix
Creative Director
,
Walmart Labs