Agenda

Description

In 2019, the USA TODAY NETWORK team has an ambitious goal – produce a dozen emerging tech projects this year. In this case study presentation, Ray will dig into the AR projects the NETWORK has currently released and best practices for creating AR experiences that stick with readers.

Drawing on his experience in gaming, Ray will lay out the process in which his team approached a variety of AR initiatives for the NETWORK, everything from the 321 LAUNCH app bringing real-life rocket launches to life to the interactive features launched alongside podcast, The City, showing the devastating effects a scandalous 6-story tall pile of waste had on Chicago in the 90s. Most recently, he and his team worked closely with the Fashion Institute of Design & Merchandising, collaborating with the 27th Annual Art of Motion Picture Costume Design team and its engineers to shoot each set of Oscar-nominated costumes to give readers an immersive up close & personal look at the award-worthy designs.

These are just a few examples of how Ray and his team are creating sticky AR experiences for news audiences and through this case study presentation he can dig into the technical, creative and journalistic requirements for successful AR activations in media.

Speakers

Ray Soto

Director of Emerging Technology , USA Today

Description

In 2019, the USA TODAY NETWORK team has an ambitious goal – produce a dozen emerging tech projects this year. In this case study presentation, Ray will dig into the AR projects the NETWORK has currently released and best practices for creating AR experiences that stick with readers.

Drawing on his experience in gaming, Ray will lay out the process in which his team approached a variety of AR initiatives for the NETWORK, everything from the 321 LAUNCH app bringing real-life rocket launches to life to the interactive features launched alongside podcast, The City, showing the devastating effects a scandalous 6-story tall pile of waste had on Chicago in the 90s. Most recently, he and his team worked closely with the Fashion Institute of Design & Merchandising, collaborating with the 27th Annual Art of Motion Picture Costume Design team and its engineers to shoot each set of Oscar-nominated costumes to give readers an immersive up close & personal look at the award-worthy designs.

These are just a few examples of how Ray and his team are creating sticky AR experiences for news audiences and through this case study presentation he can dig into the technical, creative and journalistic requirements for successful AR activations in media.

Speakers

Ray Soto

Director of Emerging Technology , USA Today

Description

The optimization of product placement and assortment in-store and on-shelf helps maximize sales and reduce costs. Using mobile VR with embedded eye-tracking, Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research —more rapidly and affordably at larger scale. Kellogg’s was launching Pop Tarts Bites and needed market data to determine placement, assortment and promotion. Using Qualcomm’s reference headset powered by the Snapdragon 845 with embedded eye-tracking, and software from InContext Solutions and Cognitive3D, Accenture Extended Reality (XR) developed a pilot VR solution that immersed consumers in a full-scale, simulated store, enabling them to move through the space, shop, pick up products and place them in carts--all while tracking what consumers were looking at, for how long and why. The pilot proved the high degree of correlation between the VR test results and those of traditional testing methods. More importantly, eye-tracking provided deeper behavioral data that led to a different merchandising conclusion—to place Pop Tarts Bites on a lower shelf, increasing total brand sales by 18 percent during testing

Speakers

Raffaella Camera

Head of Brands , Epic Games - Unreal Engine

Patrick Costello

Sr. Director Business Development , Qualcomm

Description

The optimization of product placement and assortment in-store and on-shelf helps maximize sales and reduce costs. Using mobile VR with embedded eye-tracking, Accenture teamed with Qualcomm and Kellogg’s to reinvent how brands and retailers gather consumer data and perform research —more rapidly and affordably at larger scale. Kellogg’s was launching Pop Tarts Bites and needed market data to determine placement, assortment and promotion. Using Qualcomm’s reference headset powered by the Snapdragon 845 with embedded eye-tracking, and software from InContext Solutions and Cognitive3D, Accenture Extended Reality (XR) developed a pilot VR solution that immersed consumers in a full-scale, simulated store, enabling them to move through the space, shop, pick up products and place them in carts--all while tracking what consumers were looking at, for how long and why. The pilot proved the high degree of correlation between the VR test results and those of traditional testing methods. More importantly, eye-tracking provided deeper behavioral data that led to a different merchandising conclusion—to place Pop Tarts Bites on a lower shelf, increasing total brand sales by 18 percent during testing

Speakers

Raffaella Camera

Head of Brands , Epic Games - Unreal Engine

Patrick Costello

Sr. Director Business Development , Qualcomm

Description

Education is on the cusp of a technology revolution that will transform teaching and learning to an experience-based approach. At Facebook, we are creating virtual reality hardware and immersive experiences to pioneer this movement. This talk will cover how VR is the next step in the natural evolution of computer-based instruction and how we are redefining the way we teach and learn by developing industry-leading content, virtual collaboration and creation tools. We believe that virtual reality has the power to transform education and turn classrooms into 21st-century technologically advanced places of learning. The technology and content will not only increase engagement and knowledge retention, it will also allow students to get equitable access to education regardless of distance and turn students into innovative creators. After all, our generation built the technology, but it's going to take the next generation to make it great!

Speakers

Monica Arés

Founder , Th3 Third Door

Description

Education is on the cusp of a technology revolution that will transform teaching and learning to an experience-based approach. At Facebook, we are creating virtual reality hardware and immersive experiences to pioneer this movement. This talk will cover how VR is the next step in the natural evolution of computer-based instruction and how we are redefining the way we teach and learn by developing industry-leading content, virtual collaboration and creation tools. We believe that virtual reality has the power to transform education and turn classrooms into 21st-century technologically advanced places of learning. The technology and content will not only increase engagement and knowledge retention, it will also allow students to get equitable access to education regardless of distance and turn students into innovative creators. After all, our generation built the technology, but it's going to take the next generation to make it great!

Speakers

Monica Arés

Founder , Th3 Third Door

Description

In this fireside chat, we'll dive deep into the Niantic Real World Platform. What problems is it trying to solve? For whom? What types of experiences will be unlocked? How does it compare with competing efforts from Apple, Google, or 6D.ai? What impact could Harry Potter have on the industry?

Speakers

Jason McDowall

VP Product and Head of Visual Experience , Ostendo Technologies

Ross Finman

AR Strategy Lead , Niantic

Description

In this fireside chat, we'll dive deep into the Niantic Real World Platform. What problems is it trying to solve? For whom? What types of experiences will be unlocked? How does it compare with competing efforts from Apple, Google, or 6D.ai? What impact could Harry Potter have on the industry?

Speakers

Jason McDowall

VP Product and Head of Visual Experience , Ostendo Technologies

Ross Finman

AR Strategy Lead , Niantic

Description

Moderated by Kai Frazier, Founder & CEO, Curated x Kai, Afrofuturism imagines a future that values Black lives and social justice through the creative power of Black culture, music, film, literature and science fiction. Coined in 1994 by the cultural critic Mark Dery, its roots go back decades and include jazz musician Sun Ra, Parliament Funkadelic, writers Octavia Butler and Samuel R. Delany. As the next generation of artists like Janelle Monáe (Dirty Computer) and filmmakers Ryan Coogler (Black Panther) and Boots Riley (Sorry to Bother You) immerse audiences in a hyper-real Black experience, our panelists will explore Afrofuturism today and how it impacts AR, VR and spatial design.

Speakers

Jasmine Roberts

Research Engineer , Microsoft Research

Kai Frazier

Founder & CEO , Curated x Kai

Charity Everett

Research Fellow , MIT Open Documentary Lab

Kristina Williams

Founder, Chief Visionary Officer , CULTURxEAT

Siciliana Trevino

Executive Producer, Developer , Quirkeley

A.M. DARKE

Artist and Game Designer , University of California Santa Cruz

Description

Moderated by Kai Frazier, Founder & CEO, Curated x Kai, Afrofuturism imagines a future that values Black lives and social justice through the creative power of Black culture, music, film, literature and science fiction. Coined in 1994 by the cultural critic Mark Dery, its roots go back decades and include jazz musician Sun Ra, Parliament Funkadelic, writers Octavia Butler and Samuel R. Delany. As the next generation of artists like Janelle Monáe (Dirty Computer) and filmmakers Ryan Coogler (Black Panther) and Boots Riley (Sorry to Bother You) immerse audiences in a hyper-real Black experience, our panelists will explore Afrofuturism today and how it impacts AR, VR and spatial design.

Speakers

Jasmine Roberts

Research Engineer , Microsoft Research

Kai Frazier

Founder & CEO , Curated x Kai

Charity Everett

Research Fellow , MIT Open Documentary Lab

Kristina Williams

Founder, Chief Visionary Officer , CULTURxEAT

Siciliana Trevino

Executive Producer, Developer , Quirkeley

A.M. DARKE

Artist and Game Designer , University of California Santa Cruz

Description

We are in a transition from "see what you see" to "understand what you see." In this session we will be touching on, but not limited to, the following topics:

1. Applications that recognize the objects in your view (using image caption, object recognition, landmark recognition)
2. Understand your surroundings application: ARKit, ARCore, and technology built upon them.
3. Assist people’s social interactions (face recognition, facial expression recognition, voice recognition)
4. Industry vertical applications in AR
5. Limitations for the deployment of AI applications.

Speakers

Jay Latta

Fusionist , The Fusionists

Jay Latta

Emerging Technologist , STINT

Bill Parker

CEO , Creative MicroSystems

Anamita Guha

Global Product Lead , IBM - AI & Quantum

Reynold Wu

Director of Product , Rokid

Cathy Hackl

Chief Metaverse Officer , Journey

Sanjay Jhawar

Chief Strategy Officer , RealWear

Description

We are in a transition from "see what you see" to "understand what you see." In this session we will be touching on, but not limited to, the following topics:

1. Applications that recognize the objects in your view (using image caption, object recognition, landmark recognition)
2. Understand your surroundings application: ARKit, ARCore, and technology built upon them.
3. Assist people’s social interactions (face recognition, facial expression recognition, voice recognition)
4. Industry vertical applications in AR
5. Limitations for the deployment of AI applications.

Speakers

Jay Latta

Fusionist , The Fusionists

Jay Latta

Emerging Technologist , STINT

Bill Parker

CEO , Creative MicroSystems

Anamita Guha

Global Product Lead , IBM - AI & Quantum

Reynold Wu

Director of Product , Rokid

Cathy Hackl

Chief Metaverse Officer , Journey

Sanjay Jhawar

Chief Strategy Officer , RealWear

Description

Technology support service providers typically maintain thousands of products to provide the highest possible level of service to clients. Delivering such a high-dimensional service necessitates maintaining a significant technical force who have been trained on a wide range of products. Given the increasing product portfolio and the pressure for technicians to cover multiple domains equally effectively, training these technicians becomes a major impediment for service providers. In this talk, we describe our experience of building and deploying a scalable AR-driven solution to address this problem.

Speakers

Sinem Guven

Augmented and Virtual Reality Research Lead , IBM T. J. Watson Research Center

Description

Technology support service providers typically maintain thousands of products to provide the highest possible level of service to clients. Delivering such a high-dimensional service necessitates maintaining a significant technical force who have been trained on a wide range of products. Given the increasing product portfolio and the pressure for technicians to cover multiple domains equally effectively, training these technicians becomes a major impediment for service providers. In this talk, we describe our experience of building and deploying a scalable AR-driven solution to address this problem.

Speakers

Sinem Guven

Augmented and Virtual Reality Research Lead , IBM T. J. Watson Research Center

Description

2 different use cases running on the Insider Navigation platform:

1. Schiphol Airport: Maintenance without prior knowledge of the venue, managing in real-time assets gets faster, more accurate and efficient. Quality rate the assets and report defects. All this information is linked to any database system and work orders can be put in place quickly.

2. US Navy: big vessels are hard to navigate in. In case of an emergency certain items like pumps and the engine have to found immediately plus showing their values in real-time including offering manuals for solving issues.

Speakers

Erik Heil

Lead Architect and Product Owner XR-projects at Centric Netherlands BV , Centric

Neil Levin

Partner and Technology Director , Powers Media

Clemens Kirner

CEO & Founder , Insider Navigation

Description

2 different use cases running on the Insider Navigation platform:

1. Schiphol Airport: Maintenance without prior knowledge of the venue, managing in real-time assets gets faster, more accurate and efficient. Quality rate the assets and report defects. All this information is linked to any database system and work orders can be put in place quickly.

2. US Navy: big vessels are hard to navigate in. In case of an emergency certain items like pumps and the engine have to found immediately plus showing their values in real-time including offering manuals for solving issues.

Speakers

Erik Heil

Lead Architect and Product Owner XR-projects at Centric Netherlands BV , Centric

Neil Levin

Partner and Technology Director , Powers Media

Clemens Kirner

CEO & Founder , Insider Navigation

Description

USC's JOVRNALISM has combined photogrammetry, 360, audio, AR -- and worked within Snapchat Lens Studio limits -- to create interactive, immersive experiences around homelessness, immigration and more. This session discusses how using the technology -- which is meant for light content -- can be used for serious, non-fiction storytelling. (One example: http://bit.ly/JOVRNALISM-HR-01)

Speakers

Chaitanya Shah

Creative Technologist , USC JOVRNALISM

Jesse Ryan

Multimedia journailst , USC JOVRNALISM

Robert Hernandez

Professor/Founder , USC JOVRNALISM

Ralston Louie

Interactive Developer and Designer , University of Southern California

Description

USC's JOVRNALISM has combined photogrammetry, 360, audio, AR -- and worked within Snapchat Lens Studio limits -- to create interactive, immersive experiences around homelessness, immigration and more. This session discusses how using the technology -- which is meant for light content -- can be used for serious, non-fiction storytelling. (One example: http://bit.ly/JOVRNALISM-HR-01)

Speakers

Chaitanya Shah

Creative Technologist , USC JOVRNALISM

Jesse Ryan

Multimedia journailst , USC JOVRNALISM

Robert Hernandez

Professor/Founder , USC JOVRNALISM

Ralston Louie

Interactive Developer and Designer , University of Southern California

Description

This session will provide insights and a basis for further discussions on how technologies like Augmented and Virtual Reality are being tested and explored in the healthcare sector.

Speakers

Anton Ebert

Technology Coordinator , Siemens Healthcare GmbH

Description

This session will provide insights and a basis for further discussions on how technologies like Augmented and Virtual Reality are being tested and explored in the healthcare sector.

Speakers

Anton Ebert

Technology Coordinator , Siemens Healthcare GmbH