Robert Thacker is vice president of strategy, digital and analytics for the Global Partnerships division of AEG, the largest sports and entertainment group in the world. Within Global Partnerships, Thacker manages the team that oversees the development of multiplatform interactive sales programs and solutions for AEG’s global properties and partners in addition to driving digital and social innovation for the company as a whole. As a part of these initiatives, Thacker orchestrated the adoption of a customer relationship management platform that led to increased visibility and accountability for sponsorship and premium seating revenues and inventory as well as improved communication across AEG properties and internal departments. He also leads a team that designs digital, social and mobile campaigns for brand partnership agreements for Global Partnerships worldwide in addition to managing the group’s analyst and marketing design & communications divisions.