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Beyond the Showcase: How to Create a Highly Scaleable, Enterprise Ready Mixed Reality Product that Sells

May 27

09:00 AM - 09:20 AM

Description

When AR and MR devices are released the race for the best immersive content showcase is on - how else should you convince clients and customers to invest in this new technology? This talk aims to outline best practices on how to create a mixed reality platform that actually sells. You will learn how our diverse team of XR developers designed, prototyped, iterated, tested and finally released the immersive collaborative MR platform for interior design that helps brands and customers alike to "test drive" their home make-over.

Speakers

Head of Immersive Development , Island Labs GmbH

Related Sessions

May 27

08:00 AM - 08:20 AM

Description

The latest race in build-once deploy everywhere frameworks is happening around the world of XR. Several frameworks promise to support both AR and VR experiences. The current leading frameworks are MRTK, XRTK and the Unity XR SDK.
In this talk, I will address the three most common questions that developers are asking about these frameworks:
Which XR framework should you choose?
What are the differences?
Why do you even need a framework?
Is this a case where eventually one framework will rule them all? Or will we continue to see the proliferation of more and more specialized frameworks?

Speakers

Senior XR Consultant , Project Archer
May 27

08:00 AM - 08:20 AM

Description

The latest race in build-once deploy everywhere frameworks is happening around the world of XR. Several frameworks promise to support both AR and VR experiences. The current leading frameworks are MRTK, XRTK and the Unity XR SDK.
In this talk, I will address the three most common questions that developers are asking about these frameworks:
Which XR framework should you choose?
What are the differences?
Why do you even need a framework?
Is this a case where eventually one framework will rule them all? Or will we continue to see the proliferation of more and more specialized frameworks?

Speakers

Senior XR Consultant , Project Archer
May 27

08:20 AM - 08:40 AM

Description

In this talk we introduce Universal AR - a brand new set of SDKs from Zappar that let you build AR content for the web (or native apps) using the creative tool or platform of your choice. The SDKs support face tracking, image tracking and instant world tracking and are available for ThreeJS and A-Frame (in addition to a pure JavaScript library) and Unity (supporting WebGL build as well as native). Be sure to tune in as we'll be building some content live with ThreeJS and A-Frame!

Speakers

Co-founder & CTO , Zappar
May 27

08:20 AM - 08:40 AM

Description

In this talk we introduce Universal AR - a brand new set of SDKs from Zappar that let you build AR content for the web (or native apps) using the creative tool or platform of your choice. The SDKs support face tracking, image tracking and instant world tracking and are available for ThreeJS and A-Frame (in addition to a pure JavaScript library) and Unity (supporting WebGL build as well as native). Be sure to tune in as we'll be building some content live with ThreeJS and A-Frame!

Speakers

Co-founder & CTO , Zappar
May 27

08:40 AM - 09:00 AM

Description

In this session, Will Humphrey, Studio Director at Sugar Creative (a Co-Owner of Fictioneers), will walk through how the features of Unity’s Mixed and Augmented Reality Studio (MARS) have underpinned the development of both Dr. Seuss’s ABC AR and Wallace & Gromit: The Big Fix Up, including how the new toolkit has affected their overall workflow.

Speakers

Creative Director , Sugar Creative