Back
May 26
11:50 AM - 12:30 PM
Description
Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.
Speakers
CEO
,
Trigger Global
Head Retail Innovation
,
Lego
Director, Digital Marketing
,
Sony Pictures
Engineering Manager
,
Trigger Global
Brand Manager
,
8th Wall
Related Sessions
May 26
01:00 PM - 01:20 PM
Description
How do new products & services triumph in crowded marketplaces? What can we learn from neuroscience to help inform design choices?
This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.
Speakers
Executive Creative Director
,
Left Field Labs
May 26
01:00 PM - 01:20 PM
Description
How do new products & services triumph in crowded marketplaces? What can we learn from neuroscience to help inform design choices?
This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.
Speakers
Executive Creative Director
,
Left Field Labs
May 26
01:20 PM - 01:40 PM
Description
The NBA has been at the forefront of creating innovative digital fan experiences. Scott Stanchak, the league’s Vice President, Emerging Technology, will detail how the NBA is using augmented reality, mixed reality and virtual reality to bring fans from around the world closer to the game. Stanchak will also discuss how the NBA is using a similar innovation process to enhance the live game-viewing experience.
Speakers
VP, Emerging Technology Products
,
NBA