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Nov 10
01:45 PM - 02:40 PM
Description
3D assets are being deployed everywhere: in e-commerce, marketing, product design, architecture, learning, education, professional training, and art. Pervasive 3D presents great opportunity to the content development community, because it represents a growing cross-industry marketplace for their skills but it also presents specific challenges. When products and assets are being deployed everywhere, they must work anywhere: on any operating system, any platform, and any device. In the e-commerce business model, the entire value chain can leverage 3D assets at scale if they can make them reusable and consistent.
This panel brings together experts from each part of the e-commerce value chain from retailer to content creator to 3D developer to tool provider to discuss how to build a scalable 3D production pipeline and the impact of 3D and XR on the e-commerce evolution. Panelists will share case studies and talk about how 3D and XR are changing consumer expectations from the moment of conception with product development and design, to pre-commerce, all the way through the entire pipeline to the post-purchase journey.
The panel will also explore what is possible by achieving the 3D-rich retail landscape through standardization of technology. Panelists will talk about their ongoing work with open standards to resolve longstanding challenges, how artists, developers, agents, retailers, and content creators can incorporate existing tools and guidelines into their workflows, and what can be gained from investment in XR. Panelists, all members of The Khronos Group's 3D Commerce Working Group, will discuss what the problems with creating, distributing and storing 3D and XR assets, what solutions exist today, why they are investing in 3D, and the vision for the future where 3D and AR content is leveraged for machine learning, production and more.
Speakers
CEO
,
DGG
CEO
,
ALL3D
CEO & Co-Founder
,
Hexa3D
CEO
,
CGTrader
Product Manager, Media & AR/VR
,
Shopify
CEO & Co-Founder
,
Emersya
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