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Nov 9
12:20 PM - 12:45 PM
Description
A joint study with Snap & Deloitte Digital looked at understanding Augmented Reality’s (AR) potential to transform business and create lifelong consumer habits. We gathered data and feedback from nearly 15,000 Snapchatters and non-Snapchatters from around the world supplemented with in-depth interviews of industry leaders. Together, we examined market perspectives and emerging AR trends to understand their impact on consumer experiences and behavior on brands, shopping, communicating with others and interacting with the world.
Speakers
Global Head of Marketing Insights & Strategy
,
Snap, Inc.
MD - Digital Reality Business Leader
,
Deloitte Consulting
Related Sessions
Nov 9
09:00 AM - 09:25 AM
Description
In this opening keynote for the 12th annual AWE, Ori Inbar - the founder of AWE and Super Ventures - will welcome the XR Community to the first in-person AR or VR event in 2 years (!) and will highlight the industry's recent achievements as it enters the mainstream. Mr. Inbar will then share his vision for the next decade and call attention to the responsibilities and challenges we all share in ensuring the new wave of Spatial Computing is harnessed to fight humanity's existential threats to create an inclusive, just, and meaningful world worth living in.
Speakers
Co-Founder
,
AWE and Super Ventures
Nov 9
09:00 AM - 09:25 AM
Description
In this opening keynote for the 12th annual AWE, Ori Inbar - the founder of AWE and Super Ventures - will welcome the XR Community to the first in-person AR or VR event in 2 years (!) and will highlight the industry's recent achievements as it enters the mainstream. Mr. Inbar will then share his vision for the next decade and call attention to the responsibilities and challenges we all share in ensuring the new wave of Spatial Computing is harnessed to fight humanity's existential threats to create an inclusive, just, and meaningful world worth living in.
Speakers
Co-Founder
,
AWE and Super Ventures
Nov 9
09:30 AM - 09:55 AM
Description
Science fiction writers, filmmakers and futurists have warned for years about the potential for a dystopian future where technology has created a dark, uninviting, hostile world. John Hanke, the Founder and CEO of Niantic, is here to tell you it doesn’t need to go that way. If the metaverse contemplates leading our lives inside of a computer network, the Real-World Metaverse will use technology to improve our experience of the real world, enriching it with fun and magic, and helping people lead richer, more fulfilling lives. But before you can enhance reality, you need to understand reality, and Hanke will outline Niantic’s vision of empowering developers and creators around the world with the Niantic Lightship platform. Learning lessons from technology transformations of the past, it’s incumbent on all of us to be more inclusive of different communities and more intentional about anticipating the downsides - as well as the upsides - of technology that will shape society and our lives over the coming decades.
Speakers
CEO and Founder
,
Niantic, Inc.
Nov 9
09:30 AM - 09:55 AM
Description
Science fiction writers, filmmakers and futurists have warned for years about the potential for a dystopian future where technology has created a dark, uninviting, hostile world. John Hanke, the Founder and CEO of Niantic, is here to tell you it doesn’t need to go that way. If the metaverse contemplates leading our lives inside of a computer network, the Real-World Metaverse will use technology to improve our experience of the real world, enriching it with fun and magic, and helping people lead richer, more fulfilling lives. But before you can enhance reality, you need to understand reality, and Hanke will outline Niantic’s vision of empowering developers and creators around the world with the Niantic Lightship platform. Learning lessons from technology transformations of the past, it’s incumbent on all of us to be more inclusive of different communities and more intentional about anticipating the downsides - as well as the upsides - of technology that will shape society and our lives over the coming decades.
Speakers
CEO and Founder
,
Niantic, Inc.
Nov 9
10:00 AM - 10:25 AM
Description
The XR ecosystem continues to grow and expand as XR devices and services blur the lines between physical and digital. Join Hugo Swart, VP at Qualcomm Technologies, Inc., as he talks about the exciting future of AR.
Speakers
VP & GM, XR
,
Qualcomm