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Nov 10
10:00 AM - 10:25 AM
Description
There remains a huge gap between hopes for scalability of wearable AR to the general public and real world success stories involving large volumes of paying customers. ARtGlass has bridged that gap. CEO Greg Werkheiser and Vice President Lexi Cleveland will present with client Therese Alvich of Merlin Entertainments. They’ll share lessons applicable across many verticals from a journey scaling to serve millions of thrilled visitors to iconic cultural sites globally who pay for 45-120 minute tours. How and why did ARtGlass and their client sites break through quietly, inexpensively, and with a team characterized by atypical diversity?
Speakers
Senior Project Director
,
ARtGlass
General Manager, Madame Tussauds
,
Merlin Entertainments Ltd
CEO
,
ARtGlass
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Nov 10
10:30 AM - 10:55 AM
Description
Black Movement Library (BML): BML is a library for activists, performers & artists to create diverse XR projects, a space to research how and why we move, and an archive of Black existence. BML seeks to grow community through the use of performances, xr experiences, workshops, conversations and tool making.
Speakers
New Media Artist
,
Black Movement Project
Nov 10
10:30 AM - 10:55 AM
Description
Black Movement Library (BML): BML is a library for activists, performers & artists to create diverse XR projects, a space to research how and why we move, and an archive of Black existence. BML seeks to grow community through the use of performances, xr experiences, workshops, conversations and tool making.
Speakers
New Media Artist
,
Black Movement Project
Nov 10
11:20 AM - 11:45 AM
Description
Post our successful second year of BRCvr Burn Week, Doug and Athena will share what they learned, new discoveries, best practices and ways utilized to bring the community together while empowering them to create in the digital plane.
Speakers
CTO
,
BRCvr
CEO
,
Big Rock Creative
Nov 10
11:20 AM - 11:45 AM
Description
Post our successful second year of BRCvr Burn Week, Doug and Athena will share what they learned, new discoveries, best practices and ways utilized to bring the community together while empowering them to create in the digital plane.
Speakers
CTO
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BRCvr
CEO
,
Big Rock Creative
Nov 10
11:50 AM - 12:45 PM
Description
The use of XR in entertainment, from production to marketing and distribution, continues to grow as consumers expect more immersive and engaging content. This panel of studio executives will share their perspectives on why XR creates a stronger medium for more authentic brand storytelling and how they apply XR as a part of their larger branding initiatives. They’ll also discuss best practices for deploying these experiences, learnings from new technologies and their future outlook for XR in entertainment.
Speakers
VP, Emerging Products Group
,
ViacomCBS
Director of Interactive Experiences
,
Disney Consumer Products, Games, and Publishing
Senior Client Partner
,
Trigger