Description

Billions of dollars are being invested to replace today's Zoom experience with a VR headset that enables us to collaborate in a metaverse. But do today's products solve real problems?

Learn how Campfire has focused on design and engineering to create an all new system for holographic collaboration. Campfire CEO Jay Wright will explain how Campfire devices and applications were designed to overcome adoption challenges of current AR and VR offerings, and deliver an experience that has been promised for decades and drives productivity for distributed teams.

Speakers

Jay Wright

CEO / Co-Founder , Campfire

Description

Billions of dollars are being invested to replace today's Zoom experience with a VR headset that enables us to collaborate in a metaverse. But do today's products solve real problems?

Learn how Campfire has focused on design and engineering to create an all new system for holographic collaboration. Campfire CEO Jay Wright will explain how Campfire devices and applications were designed to overcome adoption challenges of current AR and VR offerings, and deliver an experience that has been promised for decades and drives productivity for distributed teams.

Speakers

Jay Wright

CEO / Co-Founder , Campfire

Description

Today Adidas demonstrates once again why they are an innovation powerhouse by completely disrupting their design process through the use of immersive technology. They implement a new workflow that empowers their teams to digitally work together on 3D concepts in space by jumping into the same virtual studio in Gravity Sketch and collaborating from any location around the globe. As futuristic as this might sound, it is actually a thing of the present, and the first sneaker designed in virtual reality is already on the market.
The ease of use of the tool and the fact that people create and communicate in space, pushes cross-disciplinary collaboration to the next level, from design, marketing, all the way to the developers in China, their teams can now have faster decision making due to the understanding of the 3D form at the ideation phase and throughout the entire design process. Collaborative 3D sketching accelerates creative iteration and presents the company with a new era of opportunities in end-to-end digital integration.
Join Gravity Sketch co-founder& CXO and Adidas designers on a talk on the revolution of the sportswear design process and how this technology has allowed them to take their products to the next level.

Speakers

Arnau Sanjuan Roman

Design Director Footwear Innovation , adidas AG

Pascal Scholz

Footwear Designer , adidas AG

Daniela Paredes Fuentes

Co-founder & Director , Gravity Sketch

Description

Today Adidas demonstrates once again why they are an innovation powerhouse by completely disrupting their design process through the use of immersive technology. They implement a new workflow that empowers their teams to digitally work together on 3D concepts in space by jumping into the same virtual studio in Gravity Sketch and collaborating from any location around the globe. As futuristic as this might sound, it is actually a thing of the present, and the first sneaker designed in virtual reality is already on the market.
The ease of use of the tool and the fact that people create and communicate in space, pushes cross-disciplinary collaboration to the next level, from design, marketing, all the way to the developers in China, their teams can now have faster decision making due to the understanding of the 3D form at the ideation phase and throughout the entire design process. Collaborative 3D sketching accelerates creative iteration and presents the company with a new era of opportunities in end-to-end digital integration.
Join Gravity Sketch co-founder& CXO and Adidas designers on a talk on the revolution of the sportswear design process and how this technology has allowed them to take their products to the next level.

Speakers

Arnau Sanjuan Roman

Design Director Footwear Innovation , adidas AG

Pascal Scholz

Footwear Designer , adidas AG

Daniela Paredes Fuentes

Co-founder & Director , Gravity Sketch

Description

With video meetings, remote training and virtual brand activations becoming more the norm than the exception, the limits of collaborating and engaging audiences at a distance with traditional tools have never been more apparent. Corporations, small businesses, brands and individuals are turning to virtual and augmented reality (collectively known as XR) to solve for these pain points. However, incorporating this technology into your business model and marketing strategy can be daunting. In this panel, we speak with experts in the field to learn about their various approaches, the technology that is making this possible, and how it’s augmenting the way we communicate, engage audiences and do business.

Speakers

Philip Rosedale

Founder , Linden Lab

Danette Beal

Sr. Content Marketer , Streem

Anne McKinnon

Cofounder & CEO , Ristband

Caitlin Krause

Founder , MindWise

Catherine D. Henry

SVP Growth, Metaverse & Innovation Strategy , Media.Monks