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Nov 10
10:00 AM - 10:25 AM
Description
While retail sales across the board have hit new lows, companies that have been able to pivot and provide superior experiences by harnessing the latest advancements in technologies like AR – are finding new, innovative ways to increase customer engagement and drive sales. Bollé was one such brand that quickly recognized trying on products virtually had a renewed appeal and saw the value in AR as a way to provide incredibly rich and realistic experiences.
Partnering with M7 Innovations and QReal, Bollé launched multiple ‘Try-On/Try-Out’ AR campaigns via Instagram in 2020 (one in June and one in October) and 2021 (one in May and one in September [link to come soon]). What people loved is that they could not only see how the glasses looked on, but also how the lens technology worked - the industry’s first ‘Try-Out’ AR experience. Paired with 3D models on their website that garnered an impressively high average dwell time of nearly 19 seconds, Bollé proved they can progress past the ‘fun’ of AR and make something functional for their customers in their e-commerce journey.
As an additional proof-point, Bollé retail partner Dick’s Sporting Goods saw January 2021 sales of Bollé products up 456% YOY (all digital), which is impressive as there wasn’t even a pandemic to contend with in January 2020. The key differentiator was the AR lens experience that was created, the Google Swirl ad unit that drove traffic to the Dick’s page, and a little paid media to support these two things.
Speakers
Founder
,
M7 Innovations
VP, Trade Marketing
,
Bollé Brands
General Manager
,
QReal Technologies
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