Description

Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.

Speakers

Nonny De la Peña

CEO & Founder , Emblematic Group

Linda Ricci

Business / Emerging Tech Strategy Consultant , Consultant

Keith Soljacich

Head of Innovation , Publicis Media

Joachim Scholz

AR Marketing Professor , Brock University

Sophia Moshasha

Podcast Host & DC Chapter VP , VR/AR Association

Description

Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.

Speakers

Nonny De la Peña

CEO & Founder , Emblematic Group

Linda Ricci

Business / Emerging Tech Strategy Consultant , Consultant

Keith Soljacich

Head of Innovation , Publicis Media

Joachim Scholz

AR Marketing Professor , Brock University

Sophia Moshasha

Podcast Host & DC Chapter VP , VR/AR Association

Description

Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.

Speakers

Allison Ferenci

CEO & Co-Founder , Camera IQ

Description

Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.

Speakers

Allison Ferenci

CEO & Co-Founder , Camera IQ

Description

Automotive manufacturers are leading the way in leveraging XR technology in retail to showcase their band and their vehicles. BMW, Audi and Porsche are no exception to this. In doing so, are realising significant return on investment and demonstrating a strong business case for using the technology.

In this talk, Richard Armstrong, an XR strategist and Enterprise Architect who has worked in the automotive retail industry, will show how these leading brands and their retail partners use XR to help customers choose and customise the right vehicle, enhance the customer journey while realising increased profit margins and business operational efficiencies:

Speakers

Richard Armstrong

Enterprise Architect , Cassini Limited