Agenda

Description

From the studio that owns horror, and everyone’s favorite underworld assassin, Lionsgate is building an ecosystem that embraces immersive technologies used in next-gen gaming and location based entertainment – including the world’s first multiplayer VR theme park experience and PC/console video game turned physical escape room attraction – this panel will cover the challenges and opportunities that are presented with the intersection of entertainment, gaming, XR, and future of Hollywood IP via the LIONSGATEway, paving the road ahead in the immersive frontier.

Speakers

Jenefer Brown

EVP, Live & Location Based Entertainment , Lionsgate Entertainment

Lucianne Tan

Executive Director, Marketing - Interactive Ventures & Games , Lionsgate Entertainment

Gene Rogers

Vice President of Location Based Entertainment , Lionsgate Entertainment

Description

This presentation addresses the fundamental challenges in XR solutions creation in depth and how PlugXR provides the solution to these challenges. This SAAS based product is revolutionizing the XR industry by making it easy for a diverse audience to be able to use it with ease due to its simple and coding free interface. Also, introducing PlugXR's brand new features such as Geo Anchors, Area Targets, WebXR amongst others.

Speakers

Shivaji Yerra

Founder , PlugXR

Description

Charts lie. Graphs obscure. Data never tells the story. And worst of all, we’ve never properly captured and conveyed the energy and highly-dynamic nature of living business systems. These ever-changing, increasingly complex entities cannot be explained in static terms. Yet, we still insist on using primitive charts and graphics to depict them and continue porting uninspired 3D versions of those obsolete views into XR (as if those are somehow better). No longer.

In this session, M. Pell takes us through stunning example after example of how XR is uniquely suited for Visualizing Business in an entirely new light. Like so many other breakthroughs fueled by XR, this critical aspect of our communication looks breathtakingly new, but is really based on simple principles and solid fundamentals. Join M. Pell for an entertaining inside look at the next giant leap forward in global communications – how to finally and properly Visualize Business.

Speakers

M. Pell

Envisioneer , Microsoft - Mixed Reality Development

Description

With talks of a metaverse, anticipation of smartglasses and AR/VR use on the rise, the next wave of computing is coming fast and furious. But where are we in the cycle and what is necessary for it to all come together? Join Tom Emrich as he takes a trip down memory lane to highlight the major milestones and events of past waves of computing to help give context and clarity on this next one.

Speakers

Tom Emrich

Direct, Product Management , Niantic, Inc.

Description

Gamers, Developers, Enterprises and more, learn more about HP’s latest award-winning Virtual Reality technology designed to Connect, Collaborate, Create and Learn. Join Joanna Popper, HP's Global Head of Virtual Reality, Go-to-Market and tune in to get started!

Speakers

Joanna Popper

Chief Metaverse Officer , Creative Artists Agency Inc

Description

Join Unity’s Tony Parisi for a can’t miss fireside chat with Catherine D. Henry, SVP Growth: 5G, Creative VR/AR/ XR Strategy and Innovation at Media.Monks and Keith Sojacich, VP, Experiential Technology at Publicis to learn more about the current and future state of XR for brands and agencies. We’ll discuss current successes in XR, challenges and opportunities for immersive experiences, and the future potential of XR, plus where the metaverse fits in.

Speakers

Catherine D. Henry

SVP Growth, Metaverse & Innovation Strategy , Media.Monks

Tony Parisi

CPO , Lamina1

Keith Soljacich

Head of Innovation , Publicis Media

Description

META’s ARfusion™ combines precision cast lens fabrication tools and functional metasurfaces, to provide AR wearable developers with a platform for seamlessly integrating smart technologies into thin lightweight prescription glasses. Embedded smart technologies can include waveguides, microdisplays, holographic filters, polarizing, liquid crystal/electrochromic foils, antifogging and eyeglow suppression films, antennas, and eye trackers. The ARfusion™ platform enables scalable and versatile fabrication processes for manufacturing AR glasses of any size and shape in large volumes. A dramatic reduction in the number of process steps also results in a major cost advantage over traditional lens moulding.

Speakers

Jonathan Waldern

CTO , META®

Description

The annual Auggie Awards have been the most recognized industry AR & VR awards show in the world since 2010. Now in its 12th year, the Auggies continue to showcase the best of the best in augmented and virtual reality. Winners will be presented with a prestigious Auggie Award live on stage. Don't miss the halftime show with an AR Improv performance by the TechnoDramatists with real actors puppeteering virtual characters with never before seen visual comedic possibilities. We promise this will be the most animated improv show you’ve ever seen.

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Description

A joint study with Snap & Deloitte Digital looked at understanding Augmented Reality’s (AR) potential to transform business and create lifelong consumer habits. We gathered data and feedback from nearly 15,000 Snapchatters and non-Snapchatters from around the world supplemented with in-depth interviews of industry leaders. Together, we examined market perspectives and emerging AR trends to understand their impact on consumer experiences and behavior on brands, shopping, communicating with others and interacting with the world.

Speakers

Lauryl Schraedly

Global Head of Marketing Insights & Strategy , Snap, Inc.

Allan Cook

MD - Digital Reality Business Leader , Deloitte Consulting

Description

For all the ways that immersive technologies can be used for good, they can be used for evil. This talk will provide some conceptual frames for making sense of the landscape of XR ethical dilemmas including human rights principles, tradeoffs between contextual dimensions, and mapping relationships between techno-social, political, and economic domains. This talk will be reporting back on some of the work done by the IEEE Global Initiative on the Ethics of Extended Reality, as well as provide insights into how to integrate ethically-aligned design and responsible innovation best practices into your experiential design process.

Speakers

Kent Bye

Producer , Voices of VR Podcast

Description

Mainstream attention is finally focused on the convergence of technologies that the AWE community have been shaping for the past decade, and the "Metaverse" is having a moment. The idea has seemingly captured everyone's attention, with many rushing to define it and stake their claim. When you cut through the hype, who are the people truly shaping this future? Join Cathy Hackl for a short talk on the State of the Metaverse, followed by an inspiring discussion joined by leading voices featuring Roblox, AB InBev, and Nike. Together, they'll elevate the Metaverse conversation from a buzzword to an actual informed dialogue on the future of the Internet. They'll cover how culture and many industries are evolving - from fashion, sports, gaming, and beyond. We may even be joined by a panelist, born in the metaverse. This exciting session will give attendees a foundational perspective on the Metaverse that outlines both the pitfalls and opportunities in the years ahead.

Speakers

Lindsey McInerney

Former Head of Technology and Innovation , AB InBev

Dirk Lueth

Co-Founder and Co-CEO , Upland

Cathy Hackl

Chief Metaverse Officer , Journey

Christina Wootton

Vice President, Brand Partnerships , Roblox Corp

John Buzzell

Enterprise Lead, Unreal Engine , Epic Games - Unreal Engine

Description

As the world becomes increasingly connected, and immersive technologies gain wider adoption within government, business, and the consumer market, a framework for privacy, cybersecurity, and safety is necessary. From headsets to other wearables and related sensors, Extended Reality (XR) technologies are now capable of gathering untold quantities of biometric data about users, potentially everything from a user's location and skin color to their eye and hand positions at any given time. As we build the next version of the Internet/Web 3.0, also known as “The Metaverse,” it is vital that we take a proactive approach and address some fundamental design choices about the principles of how we want it to operate and avoid replicating or exacerbating what is broken about the Web today. The most disastrous elements that must be fixed are data ownership, confidentiality, and accountability. With this in mind, the XR Safety Initiative (XRSI) and many research partners such as the MITRE corporation are engaged in conducting research to propose a Privacy and Safety Framework that sets a baseline set of standards, guidelines, and best practices that are regulation agnostic. Join this dynamic panel where we will go beyond discussing the sheer problems and begin to solutions that lead to better privacy, cybersecurity, and safety in the Metaverse.

Speakers

Kavya Pearlman

Founder & CEO , XR Safety Initiative

Dennis Bonilla

Co-Founder & CTO , Baltu Studios

Kristina Podnar

Digital Policy Advisor , NativeTrust Consulting LLC

Description

Marvel Themed Entertainment and MadHouse Productions join forces to immerse guests in all-new stories in an all-new format, Escape Rooms, leveraging AR and VR technologies to the bring the Marvel Universe to life in a whole new way!

Speakers

Amy Peck

Founder/CEO , EndeavorXR

Brian Crosby

Creative Director, Marvel Themed Entertainment , Marvel Entertainment, LLC

Mikey Trujillo

Project Manager, Marvel Themed Entertainment , Marvel Entertainment, LLC

David Pérez Balaguer

Strategic Director , Madhouse Productions

Carmen Costa

Graphic Designer , Madhouse Productions

Description

The central location of the book "Ready Player One" is The OASIS, a fully embodied VR metaverse that began as a game, but was so compelling, so useful and fun, that everyone - every person, every business, every institution and even every game - had to have a presence there. Sort of like the formative Internet in the 90s. This is fiction, of course, Mark Zuckerberg says we will soon regard Facebook as a "metaverse company." Epic Games (maker of Fortnite), announced their most recent funding round of one billion dollars will be spent building a metaverse. But how shall we define it? Who else is building - or has built - a metaverse? What technology does a metaverse require? What might its terminal form be? On which platforms - AR, VR, Mobile - will these virtual, social spaces manifest, when, and how?

Speakers

Charlie Fink

Consultant, Columnist, Author, Adjunct , Forbes

Description

In this session, we will release the latest data on the Chinese spatial computing market, and provide an overview of the current market landscape. CEOs of leading companies in the region will share their opinions on the latest trends, biggest challenges, and excitement to come. A taste of AWE Asia!

Speakers

Gavin Newton-Tanzer

President , AWE Asia, Sunrise International

Description

In this opening keynote for the 12th annual AWE, Ori Inbar - the founder of AWE and Super Ventures - will welcome the XR Community to the first in-person AR or VR event in 2 years (!) and will highlight the industry's recent achievements as it enters the mainstream. Mr. Inbar will then share his vision for the next decade and call attention to the responsibilities and challenges we all share in ensuring the new wave of Spatial Computing is harnessed to fight humanity's existential threats to create an inclusive, just, and meaningful world worth living in.

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Description

In this talk I will describe how AI-driven 3D avatars will help us enable the metaverse. I will motivate how digital humans will impact the future of communication, human-machine interaction, and content creation. I will present our latest 3D avatar digitization technology from Pinscreen from a single photo, and give a live demonstration. I will also showcase how we use hybrid CG and neural rendering solutions for real-time applications used in next generation virtual assistant and virtual production pipelines. I will also show case a demo of a fully autonomous virtual human that we have developed at Pinscreen. I will then present a real-time teleportation system that only uses a single webcam as input, and our latest efforts at UC Berkeley in real-time AI synthesis of entire scenes using NeRF representations.

Speakers

Hao Li

CEO & Founder , Pinscreen

Description

The XR ecosystem continues to grow and expand as XR devices and services blur the lines between physical and digital. Join Hugo Swart, VP at Qualcomm Technologies, Inc., as he talks about the exciting future of AR.

Speakers

Hugo Swart

VP & GM, XR , Qualcomm

Description

Mayo Clinic has a firm belief that the needs of the patient come first and a foundational culture that unites every health care provider, scientist, student, and trainee in a singular mission to provide hope and healing to the world. Through our education activities, we aim to develop the
workforce of the future and lifelong learners who are trained on new models of care delivery, and ready to keep pace with changes in technology over their careers.
As we move forward in a bold new direction, Mayo Clinic aims to bridge excellence in education and clinical practice across our enterprise by investing in immersive technologies to deliver one- of-a-kind educational and training experiences.
It's important to recognize that Mayo Clinic has 3 campuses in 3 states (AZ, FL, and MN) with 65,000+ staff and a College of Medicine & Science that includes 5 distinct schools (School of Graduate Medical Education, Alix School of Medicine, School of Health Sciences, Graduate School of Biomedical Sciences, and School of Continuous Professional Development) with 4500+ active learners in 410+ subspeciality programs.
In this talk we will discuss Mayo Clinic’s current journey to strategically deploy Extended Reality (XR)-enabled education across our vast and diverse learner populations (i.e., surgical/medical trainees, staff, medical students, nurses, technicians, therapists, and patients). Additionally, we will provide insights into our preliminary work to utilize XR intraoperative navigation of patient-specific 3D data in the operating room using an expert-novice proctoring approach. Lastly, we will overview our new, bold-thinking strategy for establishing proper governance and collaborate leadership in an agile organization that is always learning and evolving — and moving fast — to expand knowledge and create new capabilities that will help transform health care delivery on behalf of patients.

Speakers

Jonathan Morris

Neuroradiologist , Mayo Clinic

Bob Morreale

Division Chair, Experiential Learning , Mayo Clinic

Description

Digital Manufacturing technologies are of critical importance to The Boeing Company and other large manufacturers. The use of Augmented Reality as part of a production system offers significant benefits to cost and quality. Laura Bogusch is the Vice President for Materials and Manufacturing Research at the Boeing Company, where she leads a large international team developing a range of technologies that will enable Boeing to implement the most advanced capabilities in its manufacturing operations. In this talk, Laura will highlight her priorities that are focused on enabling a digital thread using Model Based Engineering, and the role that Augmented Reality plays.

Speakers

Laura Bogusch

VP, Manufacturing Technology , The Boeing Company