Agustina Sartori is currently Sr Director of Digital Innovation at Ulta Beauty and Managing Director of Prisma Ventures. Agustina has experience in both startup and corporate worlds driving innovation, having founded GlamST, an augmented reality company focused on virtual try-on, which ULTA Beauty acquired in 2018. In her current role, she leads a team of engineers, designers, and beauty enthusiasts who develop and experiment with emerging technologies to bring new guest experiences such as AR, metaverse, robotics, and new ways of doing commerce to life. In addition to her responsibilities, Agustina is the Managing Director of Prisma Ventures, Ulta Beauty's venture fund focused on early-stage startups in the retail technology space, including AR, AI, Metaverse, and robotics. Agustina holds a Telematics Engineering degree from the University of Montevideo in Uruguay, where she grew up before relocating to San Francisco.