Rene has been generating content since high school, directing over 350 commercials, short films, and pilots. In that pursuit, he’s become a serial entrepreneur who's worked at 16 startups and founded 4, including 8 years as Creative Director for Automaton, a creative ad agency. In 2017, Rene co-founded ARwall, an XR technology company serving creators and brands, where he plays the role of evangelist for the XR revolution in content creation. In 2018, ARwall won the SXSW top AR/VR tech startup prize; and in 2020 the CES DreamlandXR prize for Best AR Experience for a AR/XR LBE and retail platform called ARwall Interactive. Rene has served as key creative or XR lead on projects for Disney, Soapbox Films, Watchmen/HBO, Netflix, NBCUniversal, CBS, Invisage (acquired by Apple), Mars/M&Ms, Adobe, Verizon, AT&T, Indie-Pop, Honda, FOX, A+E Networks, Playboy, MoMA, DK Publishing, Chronicle Books, Doubleday, Kraft Foods, Daqri, Skylar Stecker, Joe Digital, Initiative, AOL, and many more.