02:50 PM - 03:15 PM
With promises of the metaverse making headlines around the world and consumer spending on video gaming in the U.S. totaling over $60.4 billion in 2021, defining where you fit in this rapidly evolving landscape is more important now than ever before. In this session, join Joanna Popper, Global Head of VR, Go-to-Market at HP and Roblox VP of Product Bjorn Book-Larsson for a fireside chat exploring the keys to human co-experience in digital worlds in an effort to empower aspiring developers and brands as they seek to define their entry path, zeroing in on the importance of identity and a shared fabric.
01:45 PM - 02:10 PM
In this session, we will release the latest data on the Chinese spatial computing market, and provide an overview of the current market landscape. CEOs of leading companies in the region will share their opinions on the latest trends, biggest challenges, and excitement to come. A taste of AWE Asia!
09:35 AM - 10:00 AM
"The metaverse." How did a term go from the pages of sci-fi literature to being the tech industry’s next multibillion dollar bet? And how did our industry end up speaking about something with such conviction with no agreed-upon definition? Join John Riccitello, CEO of Unity, as he breaks down the tech industry’s word du jour, what the metaverse is and isn’t and how brands can get beyond the buzzwords.
09:35 AM - 10:00 AM
Omni-channel shopping experiences for consumers today lack the real context of the purchase decision. There is significant cognitive load on the consumer to imagine how a couch in a physical store would look in their living room, or how an image of a refrigerator would fit into their kitchen. Join Sravanth Aluru (Founder & CEO) from Avataar as he talks of how the camera has now evolved as the new home page, where consumers will browse, search & discover products in the context of their own space, and compare similar products or mix & match multiple products. Get a sneak-peek at how leading retailers today are using camera AI/CV to bridge the gap between today’s flat screen devices and tomorrow’s wearables.
09:05 AM - 09:30 AM
An overview of Magic Leap 2 and how it will power the next leap forward in enterprise AR.
10:00 AM - 10:25 AM
03:30 PM - 03:45 PM
VR esports take competitive gaming to the next level through a combination of technology and physicality. For the past couple of days the team you'll see here on stage, along with PeskyCashew (Asst Leagues Director) and Damage (Business Relations/Marketing Director), have offered an introduction to VR esports in the AWE Playground.
Now we invite you to sit back and enjoy a quick mini-competition featuring Ready At Dawn's Echo Arena. Watch professional players duck, jump, and dodge as they try to score goals in a 2v2 match that will require skill and precise cooperation with their teammate.
Don't miss this exciting on-stage demo as players compete for the win and the glory while professional casters from VR Esports League (VREL) give play-by-play commentary on the action!
02:15 PM - 03:05 PM
How might we best use XR to power the next generation of healthcare innovation? During this fireside chat with Rebecca Rough, PHD (Defense Health Agency), Col. E. Mark Shusterman, MD (AFWERX), and Maj. Gen. (ret) Josef Schmid III, MD (NASA / Air Force) they will share more about best practices and key considerations around nascent AR/VR technologies enabling remote healthcare solutions, training, and knowledge sharing.
11:50 AM - 12:15 PM
No other topic took us by storm quite like the metaverse. Its ability to provide seamless, immersive digital experiences due to its always-on connectivity also offers substantial potential for industrial use. So how can we transfer this concept to the enterprise market? And how will AR/VR experiences become more scalable? Get insights in the enterprise perspective from Peter Verrillo (Enhatch) and Kurt Scheuringer (Lockheed Martin). Join Susanne Haspinger (Holo-Light) and Evan Helda (AWS) as they introduce a new cloud platform to create the Industrial Metaverse – enabling industrial AR/VR use cases that were not scalable or even possible before.
10:30 AM - 11:20 AM
The definition of the open metaverse needs to go beyond the notion of just connecting isolated game platforms and virtual worlds to real time sense making, including AR, digital twins, cyber/physical experiences, Web3, and more…. This panel will look at the future of open spatial cyber/physical UI/UX and OS architectures through the experience of leading technology architects and designers.
10:35 AM - 11:00 AM
Every day, engineers, architects, and creatives are building new XR experiences and devices. Together, we are building the future of XR, and our future looks bright. But as with any emerging technology there are challenges to be addressed. How do we ensure that every actor in this space embraces their obligation to create safe, respectful, and inclusive immersive spaces? How do we convey to the public, policymakers, and other stakeholders the tremendous promise of XR. And how do we express our commitment to addressing important challenges now and not sometime down the road?
In order to move toward the widespread adoption of XR, it is critical that we tell the story of XR and the industry behind it. Whether providing examples of XR workforce training or demonstrating how XR is helping patients maximize their therapy and recovery, seeing is believing. We also must adopt and promote the best practices and standards-setting work that is already taking place across the industry, and build on those efforts. To have impact, we need the industry to tell the stories of XR. We need you all to strive toward standards of excellence. All of us must unite to chart the path to responsible development.
Join the XR Association’s CEO Elizabeth Hyman to discuss the road ahead for the future of XR technology.
04:05 PM - 04:30 PM
Caitlin Krause and Nanea Reeves discuss how the Metaverse presents an opportunity to expand the human experience through solutions that support personal growth, healthy online communities and corporate wellness.
They will reveal recent key signals that point to the future of the industry, and identify the current state of play when it comes to next-gen wellness that is intentional and impactful.
01:00 PM - 01:55 PM
The Metaverse connects us virtually. It bridges the physical space between us so we can be together, wherever we are. This presentation illustrates our new reality in real-time by embracing immersive technologies, and telling the story of a day in the life of Sophia as she traverses the Metaverse to create meaningful memories with her friends and family and creates hyper-connective pathways to excel in her career from anywhere in the world.
“MetaTr@versal: A Day in the Life” is an innovative live stage play that demonstrates the power of an embodied internet in service of humanity while illustrating the value of interoperability and open standards. This event will feature a cast of industry talent (and some surprises) as the people Sophia encounters in a day in her life. The audience will experience the show through the point of view of Sophia and come out with a vision for how they, too, can embrace the wonders of the Metaverse.
03:45 PM - 04:00 PM
Join AWE Cofounder, Ori Inbar for a quick summary of the event and for the announcement of the AWE USA 2022 Best in Show winners!
11:25 AM - 11:50 AM
The future is volumetric…is the title of a talk you could’ve given in 2017. Five years later, where are we? Anthony Fenu, CEO of Soar, injects hope and possibility into the conversation while summarizing the incredible potential and the pitfalls faced in the development of an entirely new medium. Stepping aside from all the hand-waiving and futurecasting, he explains the technical and pragmatic challenges Soar has solved to bring about the volumetric future we’ve wanted all along.
12:20 PM - 12:45 PM
While dog ears and rainbows might first come to mind when you think of Snapchat, Snap’s camera has become far more powerful – evolving from a way to communicate visually into a robust augmented reality platform. With great advancements in AR technology and its proven value, there’s great demand for AR experiences to help people express themselves, play, shop, make art, learn about the world – and there’s so much more to explore.
In this session, learn how tools like Lens Studio, Camera Kit and Spectacles empower over 250,000 developers and creators alike to build businesses and redefine what’s possible with Snap AR today.
11:55 AM - 12:20 PM
Immersal (mobile) App will revolutionize how you understand metaverse, create, share and collaborate in it. We will introduce an easy way to create a private piece of metaverse anywhere and demonstrate how sharing your private piece of metaverse between your friends or to everyone is fast and fun. Someone has to pay the bill of course so monetization is discussed.
11:00 AM - 11:25 AM
What we have learned about scaling XR in enterprise: frontline market data, HMD pros/cons, why legacy mobile device management solutions (MDMs) aren’t working for companies, and how to scale your fleet.
04:35 PM - 05:00 PM
META’s ARfusion™ platform combines precision cast lens fabrication tools with functional metasurfaces. Recognizing the growing need for user prescriptions in AR eyewear, we have created a platform that allows developers to integrate waveguides and associated smart technologies into thin lightweight prescription glasses. As will be discussed, ARfusionTM allows many smart technologies including waveguides, microdisplays, holographic components, liquid crystal and electrochromic foils, antifogging films, eyeglow suppression films and antennas to be seamlessly integrated within glasses. The ARfusionTM fabrication process requires few steps, and is scalable, versatile and cost-effective.
09:00 AM - 09:30 AM
Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 13th annual AWE USA 2022 event with a fresh premise: XR makes dreams come true!
He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade.
Since 2010, AWE has been showcasing how XR make dreams come true and this week will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.