From the small city of Barstow CA, (yeah, the pitstop on the way to Vegas) Adrian Rashad Driscoll followed his dream of becoming a professional actor and moved to Los Angeles. Shortly after that, he was woken up. After 15 years of great weather and bad traffic, he now makes his living as a filmmaker and Immersive Media creative. He has had the privilege of working with large companies such as CBS, NBC, KTLA, Facebook, Microsoft, United Way, and more to push the boundaries of immersive media whilst producing great XR titles and experiences. Recently, Adrian has partnered with legend Gimel “Young Guru” Keaton to form the immersive media production house, Collimation. In addition, Adrian teaches in multiple education programs to bring more people into immersive media. He also teaches at the EAST school program on multiple XR projects that are more geared towards education and medical research. He takes pride in the fact that he is able to help implement this technology into a wide range of toolkits. His goal is to create opportunities for underserved communities and using said opportunities, to change their current trajectory. “French fries” are the key to his heart.