A well-known game industry veteran, Ariella has dedicated her career to creating unique interactive experiences that expand the market for new technologies and customers.

Projects that Dr. Lehrer has worked on as Executive Producer include four Law & Order adventure games, four Crayola creativity tools, plus many more TV licensed games for PC and mobile. As President of HitPoint Studios, Ariella spearheaded various AR experiences, including games, marketing apps and educational experiences. Clients included Google, Niantic, Spin Master, among others.

Lehrer currently serves as CEO of Legacy Games, the largest distributor of PC casual games at retail.

Lehrer has a PhD. in Cognitive Psychology from Claremont Graduate University and writes about the game business on her blog, www.ariellalehrer.com.